The Importance of Having a Responsive Website

Responsive website design isn’t important for only the biggest players in the field. By creating a responsive design for your website, you can show that you are just as important of a player while at the same time providing the personalized and attentive service that the patrons of smaller business have come to expect. Here are the top three reasons for having a responsively designed website.


One of the hallmarks of a responsively designed website is its fluidity. Your customers can use it on any of their devices, from smartphones to tablets or their laptop computers. The content of your website makes automatic updates to fill larger screens or constrict to smaller ones depending on the output information from each device.

Accommodation of Your Followers

If your clients or followers have unusual schedules outside of the typical 9-to-5 business hours, having a website with responsive design makes all your latest content available to them when they come to browse. Your visitors can go right from viewing your website on a desktop computer at work to their smartphone on the bus ride home.

Enhancement of SEO

Having just one website for your business that is maximized to its search engine optimization potential increases your traffic and boosts your chances of being on the first page of results when it comes to search engine algorithms. With all of the traffic directed to your only website rather than a separate page for mobile users, you will be more likely to enjoy a high conversion rate.

For more information, contact Joanna Zinna (440) 479-9818

Preparing to Move a Business

If you are planning to move your office to a new physical location soon, you can save yourself a lot of time, energy and frustration by reviewing these tips first. Having a solid plan of action for the move can help this big task go as smoothly as possible so that you can be back on your feet assisting your loyal customers.

Use a Checklist

Over the course of a day, many different tasks that need to be done for your move may pop into your head. Instead of letting these important thoughts come and go, create a checklist. Your checklist can be on paper or in an app used on your handheld device.

Getting Enough Professional Assistance

You might be surprised at the bulk, heft and complexity of moving your servers, routers and all the other accessories to your new location. Hiring professional movers can ease the process for you. If your files are stored on the cloud, you may be able to monitor each piece of equipment as it comes back online.

Hiring the Right Movers

In hiring the right movers for the task, it’s important to look for experienced movers who can make contact with your telephone, Internet and cloud services so that there are no disruptions or gaps in your essential communication services. The right movers for the job will also provide a service level guarantee against the amount of time that your website is down and unavailable to your customers.

Call Us Today and Receive a FREE Office Move Toolkit Today or call us at 440.479.9818

Setting and Achieving Analytic Goals with Sharepoint

When dealing with big data, businesses need a strong analytic tool that can perform without a lot of hassle and manipulation. Sharepoint offers several analytic and optimization solutions that can help any organization reach its data mining, reporting and sharing goals.

Planning the Portal
The first step in setting analytic goals for Sharepoint is to establish the use of the portal. These should be aligned with overall organizational goals as well as departmental achievement goals. For example, your organization could set a goal to increase portal adoption rates by 10 percent over the next 6 months and 15 percent over the next 12 months.

Allocating Goals to Staff Members
Series of goals that are in steps helps to keep staff members on track and aware of their status toward the finish line. This series should be individualized to each employee with the ultimate goal of regular usage. Some of these incremental goals could include adding increasing levels of complexity and responsibility as well as implementing some personal organizational issues that make portal use more convenient and natural to the job’s essential functions.

Creating and Maintaining a Productive User Experience
Once goals are reached, the use of analytic tools should not be abandoned. These user-experience reports should be investigated continually in order to know who is continuing to use the Sharepoint portal on a regular basis. The tools can also help to maintain efficiency and productivity for all of the portal’s users.

For more information, contact Joanna Zinna (440) 479-9818

Your Small Business is Under Attack

Your small business could be under attack by cyber criminals right now, without you even knowing it. These attackers are using sophisticated means to hack into the databases of countless small businesses with the purpose of stealing credit card information or money from your bank accounts. Every day, 82,000 new malware threats are released, with half of those directed at small businesses like yours. Up to 1 in 5 small businesses have experienced these attacks in the past 12 months. This number continues to rise as businesses move to cloud computing, online storage and the use of mobile devices. These tips can help you enhance your security and fend off cyber-criminals.

Establish Internet Policies
Train your staff on computer security, such as spotting phishing emails. Create an acceptable use policy and enforce it with everyone. This is especially important if your staff uses their own devices to access your network. Part of your policy should require strong passwords that include a minimum of 8 characters with lowercase and uppercase letters, symbols and at least 1 number.

Network Maintenance
Keep your operating system and platform up to date. New vulnerabilities are found almost daily, necessitating nightly updates and patches. Maintain a secure backup system. This can foil ransom attacks in which a hacker locks up your information until you pay a fee.

Nix the Downloads
Don’t allow employees to make unauthorized downloads. Malicious codes can be hidden in seemingly harmless apps. Set up a strong firewall to defend against hackers.

Claim your FREE Cybersecurity Audit Today or call us at 440.479.9818

Prepare for the Unexpected with a Disaster Recovery Assessment

Because many high profile hacker attacks as well as natural disasters and server crashes have affected businesses, the need for data recovery services has been at the forefront of many information specialists’ minds. It is no longer safe to assume that your business is ready for one of these events. By testing your readiness, you can get a feel for your timeliness and response to data breaches or losses of any kind.

Make Disaster Preparedness a Priority
September is National Disaster Preparedness Month, which makes it an ideal time to test your company’s information technology systems. An assessment can help to determine what your company’s technological weak points are and the reasons why these areas are vulnerable. You’ll also learn how to back up your critical data and have it immediately available so that your business does not have to deal with any downtime.

Assessing the Situation
A professional auditing of all your data systems helps find hidden issues. The assessment is also timed so that you know how long it would take your business to be up and running again in the event of an attack or natural disaster.

Taking Action
Once your company has had an assessment, you’ll be prepared to take thoughtful actions that can protect your data and your bottom line. If the auditors find any problems within your data collection and management systems, you’ll have the time to fix those loopholes and test the system again.

Schedule your FREE Disaster Recovery Assessment or call us at 440.479.9818

Three Ways to Organize Online Content Marketing

Marketing your content is getting more difficult by the minute as all the competition is out there trying to put out their information before you can. With the dizzying array of activity, staying organized is key to time management and successfully reaching your customers. These three tips will help you stay organized as you market online content.

Prioritize Information
Make sure that the most important piece of your content reaches your customers. All critical bits of data, whether they are new product or service releases to a customer success story, should have priority over items with a lower level of importance.

Time Posts Wisely
Use your analytics to determine when your customers are online and the times they are most likely to read your posts. It doesn’t make any sense to upload your critical pieces at 8 p.m. on a Saturday if the majority of your readers won’t see it. Instead of letting your marketing pieces get buried in someone’s social media feed, use data to time your posts wisely so that they can be read while still “hot off the presses.”

Plan Your Updates
If your critical piece of the week is about a new service you are rolling out, you’ll get the most bang for your bucks by tying in all of your other content to that topic. Your other marketing pieces for the week could include a success story, an overview and a detailed analysis of the new offered service.

World Synergy is here to help clarify your marketing goals. Give us a call (440) 349-4940 or visit our Marketing Section for more information.

How Cloud Computing Can Cut Business Costs

It used to be that a business owner had to spend hundreds or thousands of dollars every year on licensing and software for common products like Microsoft Office. However, due to mainstream apps like Google Apps and Office 365 that are offered through the cloud, business owners can save their money while still having access to essential business software.

The Benefits of Cloud Applications

With cloud computing, a business owner does not have to own the product that he or she wants to use. Instead, the manufacturer is able to offer it on a pay as you go type of program. So instead of having a piece of software such as Microsoft Word installed on every laptop, desktop and tablet in an office, a business owner can simply have it accessible through Microsoft’s cloud, which is accessible from any device, at any time and through any location with wireless Internet access. This saves time, money and energy for all employees.

Is Your Business Ready for Cloud Computing?

Cloud computing is not for everyone. Some factors for business owners to consider include the type of help desk assistance they need on a daily or regular basis, the types of devices they use and the kind of Internet connection they have. Security and network performance may also be factors for business owners to keep in mind. A professional, no-obligation cloud computing consultation can help any business owner determine whether using cloud apps would be beneficial.

Sign up for your FREE CLOUD READINESS ASSESSMENT today at or call us at 440.479.9818

Achieving a Corporate Culture That Promotes Balance

A 2014 survey by the U.S. Travel Association of more than 1,300 workers found that the majority are afraid to ask their supervisors for permission to use their own allotted paid time off for vacations, sick days or doctor’s appointments. The employees were fearful that they would lose out on workplace opportunities, lucrative contracts and attention-garnering assignments. Human resources staff and CEOs can change this type of corporate culture to one where staff members can enjoy a better level of balance.

Setting an Example
SAS, based in Cary, North Carolina, avoids clock punching and micro-managing by allowing employees to set their own schedules and take time off as needed with no detailed explanations required. While employees are expected to achieve all of their goals, the managers also understand that there is a life outside of work.

Benefits of Balance
An employee with time to exercise, do volunteer work, get preventive and wellness care or stay home with a sick child builds loyalty to their employer. Because recruiting, hiring and retaining dedicated staff members is a costly endeavor, there are benefits to the employer and the employee in this type of situation. A corporate culture that allows balance between work and personal lives may also have healthier employees. Balance in life reduces stress, which in turn lowers blood pressure, lessens the risk of illness and reduces absenteeism.

Achieving this trusting corporate culture is a partnership that can be achieved by any willing organization.


How Social Media Affects Your Company’s Security and Productivity!

Social media is an excellent way to build your brand, increase interest in your products and services and communicate with current and future clients. However, social media can also be a major drain on your company’s time. Guiding your employees on the proper use of social media can protect your business reputation and maintain a productive atmosphere.

Employer Liability
If your employees misrepresent your company, access illegal materials or use language unbecoming to your organization, you could be held liable for their actions and pay a big price. Not only might your shareholders be concerned, but law enforcement can get involved as well. Limiting your employees’ access to social media from your workplace helps to prevent many unwanted surprises.

Wasted Time
Even the most ethical of employees may occasionally take a break and do a little window-shopping on the Web or update their status on a social media website. However, these distractions can be addictive and can amount to a big loss in productivity. You may even find that certain staff members spend as much time reading status posts and blogs as they do on their actual job duties. However, there is no way for you to take action if you do not have any evidence of the situation.

To get a grasp on the social media activities of your staff, monitoring software is crucial. You can have monitoring software installed on a trial basis to get a clear picture of what your employees are doing online.

Get your EXECUTIVE ASSESSMENT today at or call Us at 440.479.9818

How to Tell If Permission Email Marketing Is Working for You!

Permission email marketing is a trendy way to keep your consumers in the loop when it comes to your latest news, deals and sales pitches. Because of the opt-in nature of permission email marketing, your messages are less likely to go into the email program’s “spam” or “trash” folders. However, you may not know whether the recipients of your messages are actually opening and reading them, which ultimately affects your bottom line. If you want answers to that question, read on.

Pixel Tracking
Pixel tracking is a proven method of finding out who opened your messages. It works on email used in any platform, including private server email as well as free, public email options like Gmail. One caveat: There is a workaround for consumers to disable pixel tracking. However, it only works in one browser and for one email platform, so chances are that you’ll be able to get enough information.

Transparent Images
A transparent image can be embedded into your permission emails. When the image is automatically opened along with the email, your server will be pinged. You can track these pings on your server to know who is opening the messages you’re sending.

Personalized Sales Codes
Creating individualized discount or sale codes is another way to track who is actually receiving and using your marketing messages. Instead of using the same code for all sales, individual codes allow you to track sales to particular consumers over time.

World Synergy is here to help clarify your marketing goals. Give us a call (440) 349-4940 or visit our Marketing Section for more information.