Blog Content to Help Drive Search Results

When you are trying to boost your website’s rankings in search engines like Google and Bing, SEO is important, but it is not the only part of the ranking algorithm. Quality content continues to reign supreme as a way to drive your search results and get your posts into the first page of results.

Quality Content
When creating a blog post, quality content is important. Your use of keywords and phrases combined with useful information that is unique to your site will help to drive results to your page. Embedded videos and images with useful tags also help to drive results to your site. Every time you create a new blog post, it adds content to your website and gives the engines one additional indexed page available to organic searches.

Establishes Authority
When your blog posts show that you are an authority in your field, your placement on the search engine rankings will increase. You could create a title for your post that is a commonly asked question. This means that every time a person types that question into a search engine, the first result could be your blog post about that specific topic.

Conversion of Traffic
When you create useful content, the visitors that find your website are more likely to become leads. They may sign up for your feeds, like your social media pages and subscribe to your newsletters. They may also post comments, which further boost your search engine rankings.

For more information about how World Synergy can help your organization increase rankings and SEO results with digital marketing support and strategy, contact Joanna Zinna at (440) 479-9818.

The Benefits of Moving Your Business to the Cloud

Cloud computing is a service that could save your business countless hours of time and considerable amounts of money on hardware, software, security and upgrade expenses. Rather than having to maintain your own hardware and software, you can upload your data to the cloud and enjoy the convenience of having someone else maintain the systems for you.

Pay As You Go
Cloud computing works on a pay-as-you-go model. You can gain access to software as you need it. Most of the software applications that your business uses are likely already in the cloud and available for you to use. By accessing them through the cloud, you only have to pay for the fees and space for the software, and you save money by only paying for what you need.

High-speed Connectivity
By hosting your data, applications and email service through the cloud, your business can enjoy faster processing and loading speeds. You can pay for the speed of data that makes the most sense for your needs. Off-site, highly secure servers mean that you do not have to worry about maintaining your own network servers or ensuring that they are up to date on the latest anti-virus software.

Connecting Many Devices
If your business uses the Internet of Things, you need plenty of space, and the cloud also provides top-notch security for devices. Cloud computing delivers high-quality services so that your devices will work with all types of apps.

Learn more about the cloud and download the FREE Cloud Readiness Assessment now, or contact Kristin Evans at (440) 349-4940 Ext. 612 for a consultation.

Getting the Most Out of Your Computer

If you feel like your business is spending too much money fixing, maintaining and updating servers and backup devices, you are not alone. Instead of spending your profits on IT upgrades, consider moving your data to the cloud. The cloud allows you to use your funds more productively. You can still enjoy the same high level of productivity and efficiency, but without the constant need for repairs, updates and management of physical computing systems.

Getting What You Need Through the Cloud
The cloud can host every bit of information that your physical equipment can, but with fewer problems and maintenance needs. The cloud can host your network, server, data and applications off-site. Moving this information to the cloud keeps your business going even if the power goes out or you experience an unexpected equipment failure. Instead of having to replace all of your equipment every three years or so, all you need to do is maintain an internet connection and have a cloud services provider.

Benefits of Moving to the Cloud
In addition to the money you will save by not having to purchase and maintain servers and equipment, there are many other benefits of moving to the cloud. The cloud acts as an automatic backup for your data. Your workstations and server will be remotely accessible, allowing you and your staff to work anywhere in the world.

Learn more about the cloud and download the FREE Cloud Readiness Assessment now, or contact Joanna Zinna at (440) 479-9818 for a consultation.

The Impact Video Has on Search Results

When your business needs to increase its position on search engine rankings, content is important. However, written content is not the only piece of the puzzle when it comes to enjoying rankings in the topmost results. Video marketing, also referred to as video SEO, has a growing level of importance in how Google rates websites. Consider these three ways that video impacts your site’s position in search results.

Relevance of Search Terms in Your Titles
Having relevant video content on your website boosts your search results because it meets more of the parameters that Google uses when sorting through the millions of potential matches. Adding a video to your written content could match a visitor’s search parameters more closely, especially if they use keywords such as “tutorial” or “demo.”

More Favorites, Likes and Comments
Including a video within your website’s content increases the potential number of favorites, likes, shares and comments to that page. All of these individual factors can increase your ranking. When put altogether, the comments, shares and likes of a video could send your page to the top of the search list results.

Increased Numbers of Subscriptions and Total Views
Google also tracks the number of total views, time spent on pages and the amount of subscriptions to a website’s feed. When your website has relevant video content that is readily available to visitors, your subscriptions and total views will increase. Watching a video takes time, which is also counted into the algorithm for search rankings.

For more information about how World Synergy can help your organization increase rankings and SEO results with digital marketing support and strategy, contact Joanna Zinna at (440) 479-9818.

Safe from Hackers? 7 Security Protections You Need

Every day, more than 82,000 new malware threats are released by scammers against businesses. Your business’ bank account is the number one target of these schemes. To add insult to injury, a data breach exposing the information of your clients or patients could quickly escalate and do serious harm to your reputation. You could also incur fines, civil lawsuits and a costly litigation process. If you want to avoid these cyber-attacks, read this report and act on it.

This report covers the number one threat to your business that even firewalls and up-to-date anti-virus software cannot protect against. It also includes actions you can perform to remedy it.

In addition, the brief outlines the biggest security risks related to cloud computing. If your business stores confidential data or financial information, you need to know how keep it safe.

You will also learn about a common misconception related to business bank fraud. There are three important, yet simple actions you can take to protect your accounts from these unauthorized thefts.

Finally, you will learn how to protect your network in the Internet of things. The brief details how to protect mobile devices, cloud applications, your social media accounts and email from cyber-attacks.

You and your business’ IT specialists can use this important document to protect the viability and integrity of your business. This information was designed for use on all computing platforms, no matter what type of data storage or systems that your business utilizes for handling essential information.

Download the FREE Executive Report now, or contact Joanna Zinna at (440) 479-9818 for a security consultation.

Google Ratings and Your Website

As Google updates its rating system for secure and responsive mobile friendly websites, it is imperative for you to stay up to date with the changes.

How Google Ratings Secure Websites
Keeping your website updated to Google’s parameters helps you to enjoy higher placement on their search rankings, which may yield more traffic and conversions for your business. Your IT specialist will use these top three changes for secure and responsive mobile friendly websites when developing and maintaining each page on your site.

Google’s Rankings for Secure Websites
Because security is of utmost importance to Google, they made changes to their ranking systems for secure websites. These Google updates include strong https encryption by default and the use of transport layer security on all websites that make their top ranking results. HTTPS is now a growing ranking signal for Google, and their developers expect it to increase in priority for search rankings in the future. Your web developers will need to use this technology to fortify your website’s position in the rankings.

Rankings for Responsive Mobile Websites
Responsive mobile websites are now the leading way that people access the Internet for information. If your website is not mobile friendly, it will not rank well on Google. Their most recent updates include checking for mobile-friendly design platforms, using responsive templates that automatically adapt to the device and using mobile search engine optimization (SEO). Your web developers can help you to make website updates that will reach Google’s targets for high search rankings.

For more information about how World Synergy can help your organization prepare for these changes and have a responsive and optimized website, contact Joanna Zinna at (440) 479-9818.

How Good Is Your IT Support?

Unless you are an information technology expert yourself, it can be difficult to determine whether or not you are getting high-quality computer support service from your tech person. Your technology specialist is not only there to set up your new equipment and make sure that your network is working, but he or she is needed for security, development and customer service. If you answer “no” to any of the following points, you may need to rethink your IT support technician.

Your IT specialist should respond emergencies within 30 minutes of your request for assistance. A quick follow-up to your questions is also essential for high-quality service.

The IT specialist that your company uses should keep you up-to-date about what is being done with your network. Their services should be guaranteed and any fees should be stated upfront. Projects should be completed on time and within your agreed upon budget.

IT specialists should engage in continuing education and training. Doing so allows them to keep your business prepared for the next cyber threat.


Here is a simple quiz to help you decide how you rate your current IT support:

How Does Your Computer Guy Stack Up?



The Importance of Having a Responsive Website

Responsive website design isn’t important for only the biggest players in the field. By creating a responsive design for your website, you can show that you are just as important of a player while at the same time providing the personalized and attentive service that the patrons of smaller business have come to expect. Here are the top three reasons for having a responsively designed website.


One of the hallmarks of a responsively designed website is its fluidity. Your customers can use it on any of their devices, from smartphones to tablets or their laptop computers. The content of your website makes automatic updates to fill larger screens or constrict to smaller ones depending on the output information from each device.

Accommodation of Your Followers

If your clients or followers have unusual schedules outside of the typical 9-to-5 business hours, having a website with responsive design makes all your latest content available to them when they come to browse. Your visitors can go right from viewing your website on a desktop computer at work to their smartphone on the bus ride home.

Enhancement of SEO

Having just one website for your business that is maximized to its search engine optimization potential increases your traffic and boosts your chances of being on the first page of results when it comes to search engine algorithms. With all of the traffic directed to your only website rather than a separate page for mobile users, you will be more likely to enjoy a high conversion rate.

For more information, contact Joanna Zinna (440) 479-9818

Preparing to Move a Business

If you are planning to move your office to a new physical location soon, you can save yourself a lot of time, energy and frustration by reviewing these tips first. Having a solid plan of action for the move can help this big task go as smoothly as possible so that you can be back on your feet assisting your loyal customers.

Use a Checklist

Over the course of a day, many different tasks that need to be done for your move may pop into your head. Instead of letting these important thoughts come and go, create a checklist. Your checklist can be on paper or in an app used on your handheld device.

Getting Enough Professional Assistance

You might be surprised at the bulk, heft and complexity of moving your servers, routers and all the other accessories to your new location. Hiring professional movers can ease the process for you. If your files are stored on the cloud, you may be able to monitor each piece of equipment as it comes back online.

Hiring the Right Movers

In hiring the right movers for the task, it’s important to look for experienced movers who can make contact with your telephone, Internet and cloud services so that there are no disruptions or gaps in your essential communication services. The right movers for the job will also provide a service level guarantee against the amount of time that your website is down and unavailable to your customers.

Call Us Today and Receive a FREE Office Move Toolkit Today or call us at 440.479.9818

Setting and Achieving Analytic Goals with Sharepoint

When dealing with big data, businesses need a strong analytic tool that can perform without a lot of hassle and manipulation. Sharepoint offers several analytic and optimization solutions that can help any organization reach its data mining, reporting and sharing goals.

Planning the Portal
The first step in setting analytic goals for Sharepoint is to establish the use of the portal. These should be aligned with overall organizational goals as well as departmental achievement goals. For example, your organization could set a goal to increase portal adoption rates by 10 percent over the next 6 months and 15 percent over the next 12 months.

Allocating Goals to Staff Members
Series of goals that are in steps helps to keep staff members on track and aware of their status toward the finish line. This series should be individualized to each employee with the ultimate goal of regular usage. Some of these incremental goals could include adding increasing levels of complexity and responsibility as well as implementing some personal organizational issues that make portal use more convenient and natural to the job’s essential functions.

Creating and Maintaining a Productive User Experience
Once goals are reached, the use of analytic tools should not be abandoned. These user-experience reports should be investigated continually in order to know who is continuing to use the Sharepoint portal on a regular basis. The tools can also help to maintain efficiency and productivity for all of the portal’s users.

For more information, contact Joanna Zinna (440) 479-9818