eStrategy or sometimes called your web or internet strategy,
is all about balancing your vision, objectives and resources.

An eStrategy encompasses your short and long term (1-3 year) strategic business objectives for both your internal and external customers. We help our clients translate their business objectives and organizational values into measurable goals for the Web. A properly managed eStrategy will often touch upon all aspects of your communication, marketing and business developments.  The balance is often comprised of three specific areas.

• Examples:
  Sales / Lead Growth, Customer Retention / Value building
  HR Functions – Recruiting, Employee communciation
  Marketing / Branding

• Examples:
  Website
  Intranet / Extranet
  Customer / Vendor / Employee Portals
  eCommerce
  Social Networking
  Web 2.0 and Enterprise 2.0
  Search Engine Optimization and Marketing
  Permission Marketing
  

• Examples:
  Vertical and Horizontal Markets
  Age
  Gender
  Niche Markets

Much like any business plan, a properly-managed execution and ongoing monitoring
of your eStrategy is essential to level of effectiveness.