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Did You Know?

Our email marketing firm understands permission marketing - sometimes known as e-mail marketing. It can be a highly effective way to connect with customers and prospects. But the name says it all - permission marketing. It's about communicating with people who are interested in what you sell. If you buy lists of e-mail addresses - and don't cultivate your own list - your results may not be as good. Email marketing involves continually working on your set of e-mail addresses, crafting campaigns with clear Calls to Action, testing subject lines, supporting efforts with custom landing pages and much more.

Up Close: Online Marketing

As an online marketing firm, we want clients to take full advantage of all of the ways you can market online. Initially (and on a continual basis), it's a good idea to be mindful of what you're doing off line with other forms of advertising and promotion. You can strengthen messages and make them more relevant by thinking through your offline and online plans. All of your work should be coordinated. If you're running a paid search engine marketing program, for example, you may not want to pay for a position if you're ranking #1 the natural way through search engine optimization and online search marketing. Depending on the conversion data, sometimes it makes sense to pay for a keyword even when you have a high ranking.