How Social Media Affects Your Company’s Security and Productivity!

Social media is an excellent way to build your brand, increase interest in your products and services and communicate with current and future clients. However, social media can also be a major drain on your company’s time. Guiding your employees on the proper use of social media can protect your business reputation and maintain a productive atmosphere.

Employer Liability
If your employees misrepresent your company, access illegal materials or use language unbecoming to your organization, you could be held liable for their actions and pay a big price. Not only might your shareholders be concerned, but law enforcement can get involved as well. Limiting your employees’ access to social media from your workplace helps to prevent many unwanted surprises.

Wasted Time
Even the most ethical of employees may occasionally take a break and do a little window-shopping on the Web or update their status on a social media website. However, these distractions can be addictive and can amount to a big loss in productivity. You may even find that certain staff members spend as much time reading status posts and blogs as they do on their actual job duties. However, there is no way for you to take action if you do not have any evidence of the situation.

To get a grasp on the social media activities of your staff, monitoring software is crucial. You can have monitoring software installed on a trial basis to get a clear picture of what your employees are doing online.

Get your EXECUTIVE ASSESSMENT today at worldsynergy.com/whyus or call Us at 440.479.9818

How to Tell If Permission Email Marketing Is Working for You!

Permission email marketing is a trendy way to keep your consumers in the loop when it comes to your latest news, deals and sales pitches. Because of the opt-in nature of permission email marketing, your messages are less likely to go into the email program’s “spam” or “trash” folders. However, you may not know whether the recipients of your messages are actually opening and reading them, which ultimately affects your bottom line. If you want answers to that question, read on.

Pixel Tracking
Pixel tracking is a proven method of finding out who opened your messages. It works on email used in any platform, including private server email as well as free, public email options like Gmail. One caveat: There is a workaround for consumers to disable pixel tracking. However, it only works in one browser and for one email platform, so chances are that you’ll be able to get enough information.

Transparent Images
A transparent image can be embedded into your permission emails. When the image is automatically opened along with the email, your server will be pinged. You can track these pings on your server to know who is opening the messages you’re sending.

Personalized Sales Codes
Creating individualized discount or sale codes is another way to track who is actually receiving and using your marketing messages. Instead of using the same code for all sales, individual codes allow you to track sales to particular consumers over time.

World Synergy is here to help clarify your marketing goals. Give us a call (440) 349-4940 or visit our Marketing Section for more information.

Three Ways Microsoft SharePoint Can Benefit Smaller Organizations

In recent tech headlines, Microsoft announced its plans to expand SharePoint services to organizations with fewer than 5,000 employees. The expansion of service to small businesses, entrepreneurs and nonprofit organizations has the potential to greatly change the way that employees are able to collaborate, network and share information with one another and their business partners.

Lower Prices
One of the benefits of the expansion of SharePoint services is the competition it will bring to the collaborative market. Because Google already offers a similar service that is free, Microsoft will need to offer its services at competitive prices. This in turn can help smaller organizations save money on essential business services.

Responsiveness
Microsoft is known for providing real-time, 24/7 support to clients. This sort of customer service is appreciated by small businesses, especially if your organization does not have an extensive information technology support division on the payroll. Because the customer support is included in the pricing of SharePoint, getting prompt help for technical difficulties will not add any additional costs to your business.

Enhanced Customer Care Opportunities
The use of Microsoft SharePoint presents your business with enhanced customer care opportunities. Instead of trying to catch key contacts on the phone or trying to schedule in-person meetings, SharePoint allows you to easily communicate and attend to the concerns and needs of your clients. Everything you do will be backed up by Microsoft’s servers, allowing you to archive all actions and communications.

For more information, contact Joanna Zinna (440) 479-9818

Why Mobile Internet Security Is Essential to Your Organization

In today’s tech-driven economy, most organizations are providing the members of their staff with wireless devices, which then become a part of the “Internet of Things.” As this network grows, many companies have a difficult time keeping track of security updates to every device. Consider these three reasons why mobile Internet security should be one of your company’s highest priorities.

Litigation
One small slip of the online tongue, and your company may be facing legal penalties. From unwarranted criticism to leaking of contract details or other confidential information, there are many ways your staff members could accidentally release information to the Internet. On the other hand, hackers may gain access to the confidential information in emails and texts stored in the history of smartphones and tablets. Avoiding litigation is one of the top three reasons your company needs to stay up to date with mobile security measures.

Consumer Confidence
Nearly every week, there is a news story about yet another online data breach in which hackers gained access to corporate emails. In order to maintain the confidence of your customers and business partners, your organization needs to keep up to date with security measures for all types of mobile devices.

Reputation
A poor reputation due to data leaks may send your organization down a lonely path. Maintaining a strong reputation is key in long-term success, and requires a well-planned strategy for online mobile data security.

To request a FREE, no-obligation Mobile And Cloud Security Assessment, call us at 440.479.9818 or visit: worldsynergy.com/mobile

Five Tips to Know Before Launching Into the Cloud

Cloud computing is popular among tech startups and big businesses alike. Although many companies are putting their entire IT infrastructure into cloud storage, others are taking cloud services on an app-by-app basis. Before moving your software to the cloud, take note of these five important considerations.

1. Create Multiple Backup Copies of Your Data
During the migration process, things can get shifted around, and there is a chance that files can be corrupted. Create two or more backup copies and store them separately before uploading to the cloud.

2. Keep a Local Copy
Lessen your risks and fears of data loss or errors by keeping a copy of your software on-site. Having a local network image on a network-attached storage device ensures that even if the cloud has a “rainy day,” your business can keep operating as usual.

3. Have a Backup Plan
If hackers take down your ISP, what will you do? Mitigate your risk level by maintaining a backup Internet connection with a separate provider.

4. Do Some Spring Cleaning
Although you could upload all the clutter and useless files that have accumulated, now is a great time to re-evaluate what you’ve been holding onto. Consider reorganizing file structures, permission levels and backup files.

5. Test the Waters
Use a transition plan rather than suddenly dumping every file into the cloud. Making the move to the cloud at an even pace allows you to ensure that it’s working the way you and your clients expect.

Claim your FREE ANALYSIS today at worldsynergy.com/cloudready or call us at 440.479.9818

Three Reasons Why Transparency Is Essential on Social Media

In order to make it in today’s highly competitive economy, businesses must be online with social media. This form of marketing has its own etiquette, including rules about how much, how often and how long to make updates. When building your brand’s social media presence, consider these three reasons why transparency is key.

Building Trust
Transparency on your social media pages helps to build trust among your business partners, customers, future clients and employees. Implementation of a policy of transparency helps organizations of all sizes build a level of trust with sensitive business operations. This is especially important for companies entrusted with financial and other personal information.

Maintaining Authenticity
Keeping a brand authentic on social media can be a challenge even for large corporations with teams of marketing specialists. Transparency keeps your company authentic to its mission and goals. Being authentic shows that you and your company have nothing to hide. This management style is highly attractive to current and future clients doing business with you.

Creating Energy
A transparent social media account shows that your company has a good flow of energy. When your customers and partners see that you are being transparent and telling the truth of your business, they will feel energized about working with you. This energy translates into loyalty in the present and greater productivity in the future. The transparency reflected on your social media lends itself to good feelings within and outside of your organization.

World Synergy is here to help clarify your marketing goals. Give us a call (440) 349-4940 or visit our Marketing Section for more information.

Play It Safe With Cyber Security

If it seems like there is a cyber-attack making news headlines on a daily basis, you’re not imagining things. You may hope that your business’ network and data are safe, but this type of thinking is just what hackers are hoping you’ll do. Instead of hoping for the best for your business’ cyber safety, you can take action now to ensure that your data, operations and clients are as secure as possible.

Getting a Cyber Security Audit

It’s okay if cyber security isn’t your thing. To help you identify where your network and data security isn’t as strong as it should be, you could schedule a 15-point cyber security audit. This audit will be performed by computer security specialists who know all the tricks that hackers have up their sleeves.

What a Security Audit Can Do for Your Business

The audit of your network security will be performed by our IT experts. There is no cost to you for this service and no obligation for you to hire the specialists for further work. After the audit is completed, you’ll receive a report of the findings. The report will list recommended action steps to improve the security of your data.

A security audit allows you to take action to prevent expensive network repairs and other IT services that restore your system after a hack attack. You’ll also be able to continue business operations and avoid any costly government or bank fees associated with data breeches.

To secure your FREE Comprehensive Cyber-Security IT Audit. Call us today at 440.479.9818 or visit: worldsynergy.com/notjustlucky

Three Strategies for Excelling in Customer Service

Good customer service doesn’t have to be complicated. To maintain your customer base, add new clients and build a solid reputation, customer service is key. These three strategies will help your business offer the best level of customer service possible.

1. Hire Experienced Customer Care Specialists

When a customer contacts you, he or she wants to speak with a real person. Your customers don’t want to have to wait on hold to music, or worse, silence, for an indeterminate amount of time. An experienced IT service can help you to build a helpful phone network to better serve your customers.

2. Listen to Your Customers

Today’s technically savvy customers are likely to call you out via social media, email or phone if they have a problem with your product or service. Good companies listen to customers’ concerns, respond to them as soon as possible and make sure that each customer gets personalized care and not just a generic automated response. You could even hire a social media specialist to handle your online presence.

3. Take the Extra Step

When your customers see you going the extra mile on their behalf, they’ll remain loyal to you. Taking the extra step may mean helping customers even if there’s no added profit in it. Your customers will notice, and they’re likely to tell their friends and family about your excellent customer care.

Providing good customer service is ultimately more profitable than other marketing strategies. These tips will help keep your customers coming back.

Three Strategies for Building Your Brand Identity

Whether you’re a small business owner or a venture capitalist, you must have a clear understanding of your company identity in order to build up your brand identity. Your brand identity is what the public and consumers will associate with your business like the Big Mac did for McDonald’s restaurants. These three strategies will help you market your products or services by building a strong brand identity.

1. Maintain Consistency
Remember when Coke changed its formula and their customer base revolted? Consistency is key in building your brand identity. A large part of what makes brands recognized around the world is that their products or services are consistent every time they deliver. When you walk into a McDonald’s restaurant, you know what the Big Mac is going to taste like. Keep your brand’s identity consistent so your customer base remembers you.

2. Be Authentic
Your brand should draw from a short list when it comes to what identifies it. When describing your brand, you should be able to list about five words that are key to your marketing. Be able to say who you are (or what your brand is) in those five words.

3. Rediscover Your Audience
Before marketing your brand and building up your identity, you need to identify your audience. If you’re just starting out or you’re not sure whom your target audience is, do a little research. You’ll be able to discover helpful patterns of who is purchasing your products and services.

World Synergy is here to help clarify your marketing goals. Give us a call (440) 349-4940 or visit our Marketing Section for more information.

Valentine’s Day Customer Appreciation Event

To show our appreciation for our customers, we’re offering a special Valentine’s Day gift to both new and existing customers. This limited-time event will last through the entire month of February. Customers must call by February 27 to claim one or both of these free gifts.

A Free Month of Full Service:
With this full-service gift, you will no longer have to worry about viruses, malware or spyware infecting your computer and disrupting your business operations. During the entire month of February, your first month of service is free. We can help you get your data uploaded to the cloud or test to make sure whether your backup data is fully functional. We’ll conduct a full system test to check for poor performance, data loss and other data safety problems. We’ll also check for signs of hacking and other security issues.

A Free Month of Data Back-up Service:
Backing up your data can take quite a bit of your time. With a free month of data backup service, you won’t have to worry any longer about getting this essential task complete. An off-site backup of your data allows your business to continue its operations in case of fire, flood or loss of power. Don’t let theft or hardware failure get in the way of your business operations. This month of free data backup service is a $597 value and is yours free if you sign up for this gift on or before February 27.

Contact us today to claim one or more of your FREE GIFTS! Call us at 440.479.9818 or visit: worldsynergy.com/valentines