A Shift from Traditional Marketing to Online Marketing

Let us ask you this: when was the last time you looked up a phone number in a phone book?

Some of you may be thinking “why is that even being asked? I just looked up Papa Johns’ number in one of my enormous yellow pages last night!” If you’re one of these people, good for you. We like pizza too. But you know what we like more? Technology… and the fact that finding a number on the web saves us 5 minutes of digging through a dusty phone book.

We bring up the idea of the phonebook because it is a classic example of the switch between traditional styles of marketing and modern-day online marketing, which has been brought upon by technology advancements.

Traditionally, marketers diverted their efforts into advertising through phone books, newspapers, magazines, radio and T.V. In this form, they pay a certain price depending on the size or length of the ad, and where the ad is being placed.

As stated in the Forbes article Is Traditional Marketing Still Alive?, “In years past, when almost all individuals read the local newspaper or received a new phone book every year, these were solid media or marketing channels on which many business owners could rely. However, this is rapidly changing. More and more people are choosing to get their news online rather than through the newspaper, and a large number of households no longer take telephone books, since it is often easier to simply look numbers up online.”

With this, the essence of time and technology has brought a large shift to traditional marketers entering into the Internet marketing world.

The article suggests 2 key pieces of advice for business owners who may not be ready to jump entirely into Internet marketing, but who are looking to succeed with both traditional and newer types of marketing:

  1. Know who your customers are and target them.
  2. Craft a compelling USP (unique selling proposition) and offer.

What’s in store for the future of the Web?

With the rapid pace that technology is advancing around us, the future of the Internet is hard to pinpoint. Where will our world be 10, 20, 30 years from now? While some answers are out there, even the most qualified Internet experts have a hard time identifying what the future holds for our ever-changing technology-based lifestyles. According to the online Pew Research article “Net Threats,” Internet experts looking to the future of the Web have a number of concerns… although not all concerns are pessimistic.

A recent study done by Pew Research asked more than 1,400 technology builders and analysts the following yes-or-no question:

“by 2025 will there be significant changes for the worse and hindrances to the ways in which people get and share content online compared with the way globally networked people can operate online today?”

The result? 35% answered “yes” – while 65% answered “no.”

For more on these results and what many Internet experts believe will make up the future of the Internet, check out the article here.

The Important Qualities of a Marketing & Advertising Agency

In the MarketingProfs recent article “What Clients Expect of Marketing and Ad Agencies,” a report is displayed which shows the importance of various qualities marketing agencies can have. As the article states, most executives at companies rated each of the 11 qualities presented as being important:

  1. Understands their client’s business objectives
  2. Is aligned with their client’s business objectives
  3. Constantly thinking about their client’s needs
  4. Proactively delivers new ideas to grow/improve their client’s business
  5. Is fully engaged with their client’s business objectives
  6. Identifies and recommends marketing/revenue-generating initiatives that help drive their client’s business
  7. Provides relevant, actionable and measurable expert solutions for digital technologies
  8. Is integrated with their client’s business objectives
  9. Contributes to their client’s overall business strategy
  10. Provides ideas and solutions that go beyond advertising and marketing
  11. Recommends new products, ideas or solutions to create new sources of revenue

As a marketing agency, we are dedicated to aligning our clients’ business goals and objectives with their digital marketing strategies. We work closely with our clients to build a cohesive online marketing presence and strategy. With our trademark being Your Strategic Business Partner from Thought to Thrive, we are devoted to being our client’s business partner equally committed to the success of their company.

The Picture Element

When looking at a picture posted on a website, the average viewer may not think much of it.

However, to developers, one of the biggest challenges to creating a responsive site is the images.

There is no current way to serve an image that is appropriately sized for the device – both physical size and file size – that works across all browsers.

However, there is a solution waiting to be implemented.

The picture element is a proposed solution to this problem that is gaining attention across all browsers. The W3C has added it to the official HTML5 standard as a proposal – meaning a working draft, not a final solution just yet. Currently, the nightly development builds of Chrome & Firefox have the proposal implemented – and Chrome 38 will have it implemented upon its release.

Essentially, the picture element gives developers a way to add multiple source URL’s for every single image, along with rules for when to display each one. The browser will see this tag and pick the appropriate image to load – so that developers only load what is needed for the display. This allows for a fully responsive workflow with images.

For more information on the arrival of the picture element, check out http://goo.gl/i0AuKn

World Synergy Ranks 300 Globally in MSP Top 501 – Placing for Second Year in a Row

“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie

Here at World Synergy, we are a team that strives to meet our clients’ needs for today and for the future. Our customers expect our Managed Service (MSP) team to not only manage their networking and computing infrastructures, but also provide strategic insight into their business and IT needs.

With our exceptional in house talent and comprehensive IT capabilities, we support clients from simple to complex customer environments, including multiple kinds of networks, systems and applications.

Nine Lives Media’s competitive list of Top 501 Managed Service Providers recognizes top managed service providers around the world on the basis of multiple factors, including: annual managed services revenue growth, revenue per employee, managed services offered, and customer devices managed.

We are excited to announce that we have ranked once again on the list – making this our second year in a row – and have moved up to position 300 Globally!

There is no denying that our commitment to world class customer service as well as teamwork is the core of this milestone.

Check out our press release for more information.

Transition from On-Premise to Hybrid-Cloud

What do we have to anticipate? Does it make sense for our company?

Here at World Synergy, these are common questions we hear from almost all of our clients as they prepare to transition their IT environment from on-premise to hybrid-cloud.

Hesitation often comes along with deciding whether or not to make the switch – and for good reason.

Its a big move – but it’s a move made for a better future.

Before following through with the process of transitioning from on-premise to hybrid-cloud, it is important to review the pros and cons of hybrid-cloud:


  • Internet bandwidth – do you have enough bandwidth to communicate effectively with a server offsite?
  • Redundant internet – if you’re main line goes down, will you lose access to your servers? Do you have a redundant line in place?
  • Redundant firewalls – if your firewall has issues, will you lose access to your data? Do you have redundancy there?
  • Application local bandwidth requirements – does the Line of Business (LOB) application or other applications you are considering moving to the cloud need more bandwidth than is available to you?


  • No hardware costs for the application in the cloud.
  • Some cloud services are delivered with a low predictable monthly cost vs. purchasing new hardware/software every 3-5 years.
  • High availability outside your existing infrastructure – if your internet or firewall does fail, users outside your office can still access their data
  • Scalability without hardware costs – cloud services allow you to scale as you grow. Add resources and pay as needed rather than paying for more than you need up front.

For more information on this process, please contact us at 440-349-4940.

$50 Million Google Coding Initiative Targets Girls

Out of the student population graduating from college with computer-science degrees in 2014, only 14% are female. The question of why this tech gender gap exists has been circulating for years, but the real question – which Google may just have an answer for – is how to reduce this gap and increase the number of tech-educated female graduates. Google, in an attempt to bring more girls into the coding field, has recently announced a $50 million initiative, Made With Code, to get more girls interested in engineering and computer science; specifically coding. According to the USA Today article  $50 Million Google Coding Initiative Targets Girls (http://goo.gl/Osgxp1), “the idea is to de-couple coding with dry tech chores, and instead show how the skill is vital to everything from movie-making to helping cure malaria.” With this, Made With Code’s mission is “anchored by a website where girls can use basic coding techniques to make bracelets and other items; Google also will dole out grants to host girl-coding parties at Girl Scouts and Boys and Girls Clubs around the country, as well as fund a range of marketing and other awareness campaigns.” This is a strategic move made my Google demonstrating the importance of preparing for the future – considering by the year 2020, data suggests that there will be 1.4 million programming-related jobs, but only a quarter of qualified candidates to fill those roles. As the article states, “we need a wider swath of kids to come into this field. But why not focus on the majority of college graduates; women?”

Misconceptions of Cloud Computing

There’s no doubt that cloud computing has been claimed to be the future – it’s fast, cheap, easy to maintain, and growing. There are endless economic, financial, and internal benefits to utilizing cloud computing, and with more and more companies jumping on the cloud platform at an accelerating pace, there are more misconceptions about cloud computing than ever before. Check out Jack McKendrick’s Forbes article, 5 Common Misconceptions About Cloud Computing, Dispelled (http://goo.gl/iEi1kZ), for more information.

Generation Y

In the US today, there are six living generations – all of which occupy different traits and characteristics that set them apart from one another, besides for the obvious age differences. For marketers, there is one generation that stands out against the others as a prime target market – Generation Y. Known as the Millennials, they account for anyone born between the 1980′s and the year 2000; making the majority of them out of college, beginning their careers, young, and ready to spend on themselves.  According to the Business News Daily article, Marketing to Millennials: How to Capture Gen Y Consumers (http://goo.gl/f8MmRQ), “the 86 million Millennials in the U.S account for $1.3 trillion of consumer spending – more than 20 percent of the nation’s total – and that number will only rise as their careers and salaries advance.” So, how can you capture them? The article suggests three things: be subtle and genuine, provide timely and relevant information about your products and services, and think outside of the advertising box.

Define. Evaluate. Measure. Build.

A company’s value proposition is often the #1 thing that either attracts or deters potential customers from continuing further with a business – making the establishment of a winning value proposition an incredibly important element in the success of a company. As Michael Skok wrote in his Forbes article 4 Steps To Building A Compelling Value Proposition (http://goo.gl/4QDFg), “establishing a substantive value proposition is critical if you want to start the journey from your “idea” to building a successful company.” With this, Skok discusses four key stages as follows;

  1. Define the problem set to help vet whether it’s a problem worth solving.
  2. Evaluate whether your breakthrough is unique and compelling.
  3. Measure potential customer adoption using the Gain/Pain Ratio.
  4. Build the value proposition.

By working with these four steps, your company can have a powerful value proposition that speaks to target customers.