Website Marketing Strategy – Tips for 2012

Posted on December 29, 2011 by admin

As companies plan for their success in 2012, they would do well to look well beyond the value of individual marketing opportunities, tactics and strategies and tie them together to meet their business objectives.

We do just that by championing an eStrategy with each of our clients. It encompasses everything we do and the services and perspective we offer clients.

What’s an eStrategy?

Through an eStrategy, we shape an ongoing plan that marries online activities (including SEO and permission email marketing) with what businesses are doing offline (including seminars, trade shows and more) in view of their business goals.

It’s too easy for companies (let alone consultants) to work in silos and not keep the big picture in mind as they make decisions that affect the ideal website marketing strategy.

Our clients consistently keep us up to speed with their print advertising calenders, their ties to industry events, seminars they’re hosting and much, much more. All of these efforts can easily be showcases online through:

Web site content
Search engine optimization
Paid search campaigns
Link building
Permission email marketing campaigns
and more

We’re adamant about staying in touch with clients and aligning our plans with all of their marketing so we can work together to maximize key messages. We’re able to craft timely and relevant strategies because we’re up to speed on how clients position their businesses in their respective markets.

Learn more about what an eStrategy includes or call us today at 440-349-4940. We’d be happy to answer your questions so your company can make the most of its marketing in 2012 – online and offline.

Warm Thoughts from World Synergy

Posted on December 21, 2011 by admin

World Synergy Donates on Behalf of Facebook Fans

Posted on December 19, 2011 by admin

World Synergy drops off to Toys for Tots

When we dropped off the Toys for Tots donation to the warehouse headquarters in Brook Park, Ohio, it’s safe to say we were the first to declare “These are from our Facebook fans.” The young man in his Toys for Tots sweatshirt, busily organizing thousands of donation boxes, looked puzzled.

Late afternoon Thursday, December 8^th, World Synergy announced on Facebook that new Facebook page “likes” would count towards toys donated for the organization. Employees notified their own Facebook, Twitter, LinkedIn and other social media connections who helped to spread the word and the giving began. New fans gave by “liking” the Facebook page and World Synergy counted the increase fan base towards new toys for local children in need.

Thanks to the Facebook fans, by the following Thursday, the number of people who liked the World Synergy page had more than tripled, post views increased by 990%, and World Synergy donated hundreds of dollars’ worth of new toys, carefully selected for boys and girls ages newborn-16, to the local Toys for Tots headquarters in Brook Park, Ohio.

Our Elves Carefully Selecting Toys

Incorporating your social media channels with your organization’s charitable giving can be a great way to encourage the development of both. Whether it’s Earth Day, a local church or a walk-a-thon, using social media to announce the specific cause or charity your company supports will grow your fan base while bringing attention and increasing awareness of the institution or movement you’re contributing to.

World Synergy specializes in integrating online marketing and technology strategies to help align your business goals while maximizing your web site marketing efforts.

Contact us today to determine how your business can develop social media channels and internet marketing to effectively broadcast your message and track results.

Search Engines Rule with Local Businesses

Posted on December 15, 2011 by admin

People have a lot of options when seeking local businesses like bars, restaurants and clubs.

Pew Internet Project recently explored the trends and found that search engines beat out other sources when consumers start looking for what they need.

The report, “Where people get information about restaurants and other local businesses,” found that 55% of adults favor the Internet to find places to eat and entertainment hot spots. And 36% cite search engines are their favorite place to begin. Less popular options included newspapers (31%) and word of mouth (23%).

People still have confidence in search engines because they keep delivering what people want (even with new features and changing algorithms).

What’s the takeaway? While this study was focused on eating and entertainment, you can bet that people will search locally for all sorts of businesses. How visible is yours? Contact our Internet marketing firm today to get our help.

MerchantCircle Study Reveals What Most Small Businesses Care the Most About

Posted on December 9, 2011 by admin

Recently, MerchantCircle conducted a study among 2,500 small businesses and asked them, “If you had to put all your marketing time and budget into only one channel, what would it be?”

The list of choices included the following:

SEO
Traditional Media
Social Media
Paid Search Advertising
Mobile Marketing & Advertising
None of the Above

Search engine optimization came on top at 32.9% compared to:

Traditional Media – 19.7%
None of the Above – 17.9%
Social Media – 16.0%
Paid Search Advertising – 9.8%
Mobile Marketing & Advertising – 3.7%

Read full article here.

Contact Online Marketing Firm World Synergy to learn more about search engine optimization services.

World Synergy Donates Toys for Facebook Likes

Posted on December 8, 2011 by admin

World Synergy Employees Decorate the Toys for Tots Tree

This afternoon World Synergy decided to get festive and start giving. In the holiday spirit, decorating the tree, we rolled out an idea to test internet marketing, social media and our networks for the greater good.

The message:

“World Synergy is donating toys for likes today! Like the World Synergy page to take part in the Toys for Tots drive. For every 20 new likes, World Synergy donates another new toy to Northeast Ohio children in need this Christmas. You can help spread the word by liking the page and sharing the post on your own wall: www.facebook.com/WorldSynergy”

In a matter of an hour, twelve people shared the post on their own profiles and 57 new likes hit the Facebook page. In this season of giving we’re elated to use social media to help children in Northeast Ohio receive Christmas presents. We’re all looking forward to seeing how many new likes we have in the morning and how many presents we get to drop off to Toys for Tots!

So if you haven’t liked us on Facebook, visit our page and help us to reach our goal of giving lots of gifts to Toys for Tots in the name of using social media to help underprivileged children during Christmas.

SEO – CPA Firms Falling Short with Search Engine Optimization

Posted on November 3, 2011 by admin

World Synergy today released a comprehensive study revealing how accounting and CPA firms are primarily falling short with search engine optimization (SEO).

“When Will SEO and Accounting Firms Add Up?,” is a new study that looks at 200 small and large accounting firms across the nation to explore their use of basic SEO fundamentals including domain name choice, implementation of keywords in page names and page titles, adoption of social media, inbound links and other factors impacting search engine rankings.

The study finds that 62% of CPA and accounting firms are not ranking in the top 10 results for the search engine Google, only 20% of large accounting firms use a keyword in their domain name and 63% of small accounting firms have fewer than 25 inbound links.

“It’s clear that many firms aren’t paying enough attention to SEO,” said Mike Murray, author of the study and web strategy thought leader of Online Marketing Coach, a service of World Synergy. “They have some momentum, but aren’t seeing the whole picture.”

At World Synergy our services includes a combination of search engine optimization, business strategy, online marketing, communications and design (print and online), application development and computing infrastructure architecture expertise. For more information about the CPA study or to determine how World Synergy can help your organization with online marketing solutions and website marketing services, contact Mike Murray at 440.349.4940 ext. 635

Online Marketing: Digital Magazines or Google AdWords?

Posted on October 3, 2011 by admin

Advertising Age, a global resource for marketing and advertising news, recently published an interesting piece discussing the new focus on ROI by major magazine companies like Time Inc. and Meredith Corp. in “Magazines to Marketers: We’ll Prove How Much We Lift Sales”. It’s no surprise that as online marketing becomes more effective, and an increasing number of tools enter the market to measure ROI (return on investment), magazine advertising has experienced a major decline.

Most of us know Google AdWords is Google’s primary revenue source, with total advertising revenues of $28 billion in 2010, but have you been keeping up with the most updated figures from The Interactive Advertising Bureau revealing major upward trends in all online advertising?

Revenues from Internet ads rose 23.2% in the first half of 2011
Display advertising (including banner ads and sponsorships) increased 27.1% over the same period in 2010
Display-related advertising totaled more than $5.5 billion in the first six months of 2011

This move by magazines to increase their focus on providing advertisers with more metrics in order to measure advertisers’ return on investment couldn’t be too soon. While magazine subscriptions decline and online marketing increases, it shouldn’t be surprising major magazines would try getting a piece of the pie. Will they be able to create a tool, similar to the analytics provided by Google AdWords, to prove advertising dollars are well spent on digital magazine ads? Will digital magazine advertising campaigns become a viable strategy for online marketing?

Contact World Synergy for more online marketing solutions and website marketing services.

Read full article here

Website Marketing Services — Online Marketing Firm World Synergy Expands Staff

Posted on July 11, 2011 by admin

World Synergy, a website marketing services firm, welcomes Relationship Manager, Joanna Rae.

Joanna has more than five years of sales and marketing experience. She is a graduate of the Cleveland State University with a degree in business administration. Joanna’s level of interpersonal communication skills and rapport building will help continue to foster the relationships with new and current clients.

In Joanna’s spare time, she volunteers for The Communication Alliance to Network Thoroughbred Ex-Racehorses. She develops marketing plans to enhance program awareness and helps train horses for potential adopters.

Contact Website Marketing Firm, World Synergy, for your website marketing services.

We shape integrated online marketing and technology strategies to increase clients' sales and improve their ROI.

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