The website design firm, World Synergy, recently finished a new website project for Tungsten Solutions Group.
The new design speaks to customers searching for Tungsten powders and Tungsten Carbide powders.
The website also allows customers to control and maintain their own inventory that’s stored in warehouses in the United States. Tungsten Solutions Group provides lead times that are guaranteed and prompt (24-72 hours).
Tungsten Solutions Group services a variety of industries from aerospace and automotive to construction and recreation.
If you’re looking for a tungsten carbide supplier, contact Tungsten Solutions Group today.
Interested in learning how to blend your online and traditional marketing efforts into the best ROI?
Registerfor our free webinar: “eStrategy Marketing: ROI Secrets Unveiled” at 1 p.m. (EST) on Thursday, July 19.
Mike Murray, World Synergy’s web strategy thought leader, will share real-life examples of how to organize and unite your marketing efforts to generate a ROI.
The webinar will focus on defining and tracking valuable metrics and how to effectively use marketing tactics and strategies.
Register today for the FREE webinar (spots are limited).
The website design firm, World Synergy, recently finished a website design project for The Legacy Initiative.
The new website design speaks to building owners and managers who are looking for sustainable solutions and high performance buildings.
Sustainability management and green building construction is a competitive industry. It’s important to have a professional website that serves as a reference to potential clients.
Contact us today at World Synergy to learn more about our website design firm’s services.
Let’s first lay down the basics and review the terminology of the different permission marketing measurements you should be tracking.
- Delivered describes how many emails were successfully sent out.
- Bounced describes how many emails weren’t delivered because it’s no longer a working email.
- Unique Views also known as Open Rate is the number of recipients that opened the email.
- Unique Clicks describes the number of recipients that clicked in the email.
- Total Clicks describes all the instances recipients who clicked in the email.
- Unsubscribes is the number of people who have unsubscribed themselves from your email marketing campaign.
So which one should you really care about?
Well the bottom line is, you can have all the subscriptions, unique views and clicks but they do not have any value unless they are making a positive impact, like driving relevant traffic to your web site or converting to a web sale or filling out a form.
Image used for one of World Synergy's permission marketing campaigns and in the image alone there are 6 calls to action.
Of course we all shoot for a high open-rate, but it goes even further than someone just opening your permission marketing email.
It is important to focus on what that recipient is clicking within the email and if they are converting.
It’s easy to get caught up on high percentages, but if someone is just opening an email and not converting by filling out a form or visiting the web site then how do you measure the success of that email?
With all this being said, it is vital for emails to have calls to action! If it’s calling a number or driving traffic to the website to fill out a form. This helps with measuring the success of your email and its positive impact.
Contact us at World Synergy if you’re interested in starting a permission marketing email campaign.
By March 30, all Facebook business pages will change to the new timeline layout.
Some businesses are already experiencing the new layout and are taking advantage of the new cover image feature.
The cover photos (851×315 pixels) appear across the top of your Facebook business page and create more of a branding impact.
Cover image ideas:
- Pictures of your business office or retail store
- Company logo
- Staff members
- Popular menu items (restaurants)
- Before and After photos (contractors, decorators)
Keep in mind there are restrictions on what can be displayed in the cover image.
Cover image can’t contain the following:
- Price or purchase information (40% off or download it at our website)
- Contact information (web address, email, mailing address or other information that is in your page’s About Section)
- Calls to action (Get it now!)
- References to user interface elements (Like or Share)
Also, all cover images are public. Anyone visiting your business page will be able to see the image you choose.
Visit World Synergy’s Facebook to see how to properly use the new Facebook cover image feature. Be sure to “like” us for all of your industry news and updates!
You might have noticed a notification box appearing in your Google PPC Campaign dashboard labeled: “NEW! Automate changes across client accounts.”
I recommend checking these new automated features and consider using them for those who manage multiple PPC accounts.
The automated rules will help save you time managing accounts based on conditions you select. The rules can manage your bids, budgets, or ad statuses.
And you can manage how frequent your rules are applied to the ads.
Here are some examples of different automated rules that Google AdWords offers:
- Scheduling ads for special promotions or events
- Changing keyword bids to control average position
- Pausing low-performing ads or keywords
- Adjusting budgets or scheduling budgets for certain days each week
- Raising keyword bids to ensure ads show on first page
For instructions on how to create automated rules, please visit Google AdWords.
If you’re interested in Google pay-per-click, contact us at World Synergy for more information.
Testing different versions of an email is commonly overlooked by email marketers.
Whether it is the subject line that is phrased in a different way or the time it is sent out, it’s important to test different aspects to achieve a higher click-through, conversion and open rate.
Remember to keep tests simple and don’t stop with just one.
Creating a testing procedure and schedule will help unlock improvements of a campaign.
Clickz.com provided some best practices when it comes to optimizing for open rates, click-throughs and conversions.
To optimize opens:
- Subject line
- From name
- Best time to send
To optimize click-throughs:
- From name
- Subject lines
- Calls to action
To optimize conversions:
- Subject lines
- Landing pages
- Calls to action
- From name
If you’re interested in starting a permission marketing email campaign, please contact us at World Synergy.
The rise of content marketing is changing how marketers are communicating their messages and the different strategies being used to do.
The list of channels and tools available continues to grow due to in large part of social media.
Social media has opened the door to how companies communicate their brand and promotions through real-time conversations with their customers and prospects.
Marketers are starting to see more innovative tools that attract and engage targeted audiences and are driving a higher ROI.
So how are you supposed to manage all of this? Below is a list of great tools for content management:
- Hootsuite- Manage multiple twitter accounts from one dashboard
- Dlvr.it- Great reporting structure for distributing Twitter, Facebook and LinkedIn.
- Tweetdeck- Another tool to manage multiple twitter accounts
- Pinterest- Addictive!
- YouTube- Number 1 video sharing site
- Slideshare- Upload PowerPoint presentations to share with everyone
- StumbleUpon- Generates content for users by interest and can help with web site traffic
- BufferApp- Integrates Facebook and Twitter to easily share content
- Google Analytics- Great for tracking web site traffic and paid campaigns
- Compete.com- Comparison tool for web analytics
- Spyfu- Spy on competitors
Interested in content marketing? Contact us at World Synergy for more information about our content marketing and social media services!
It’s a simple equation: Email + Social Media = BIG IMPACT!!!
If your permission marketing campaign doesn’t include social media then you’re missing out!
Everyone can agree that permission marketing delivers conversions and continues to drive a high return on investment (ROI) than any other direct marketing channels. Adding social media to the equation increases viral sharing and conversions.
By sharing your email campaign on social media it can increase the open rate and social media engagement.
The key is to be active with your audience and join the conversations – see what your customers are talking about, what they like/dislike and use it to build relationships.
Marketers that use social media in emails drive six times the amount of revenue than those marketers that do not connect social and email segmentation.
Contact us at World Synergy to learn how we can improve your ROI with integrating permission marketing and social media.
Google’s new social network, Google+, can be overwhelming.
It’s easy to get lost in all of the new features, but an important one businesses and online marketing firms should keep an eye out for is Google+ business “pages.”
The Google+ company “pages” will be similar to the Facebook’s “Fan Pages.” But the question is, “When will this all happen?”
In a recent article on Search Engine Land, Google group product manager Christian Oestlien shared:
In the future we may want to enable Google+ to support businesses and brands, but we want to make sure we do that in the right way. The things that matter for an individual user aren’t the same things that matter for businesses and we want to make sure both have a great experience in Google+.
For now we are actively discouraging businesses to adopt consumer profiles, but we have heard the feedback and will obviously do what we can down the line to build optimal experiences for all of the entities (human or otherwise) that make up our social and interest graphs. Like we’ve said from the start (3 days ago) this is just the beginning of a very long journey towards making Google, our properties and products more social.
Stay updated with seo marketing tools and news with Online Marketing Firm, World Synergy.
Contact us for your online marketing solutions and request a free web audit.