Some business owners make me laugh when they shouldn’t.
I hear these true stories and feel like someone just told an old joke about “two guys walk into a bar and…”
The following is just an example of how detached some people are from what it takes to generate leads or sell online.
A friend just told me about a guy who wants to do SEO. The cost of a custom web site alone turned him off. That’s fair. You have many options for web development. If you use the right tools yourself, your web site may still proclaim: “I’m not a web designer and it shows doesn’t it?” Hopefully you’ll hire a designer.
But the funnier part was the exchange between my friend and this not-yet-successful business person.
“Can I e-mail you more information about pricing?”
Too many businesses are not supporting their own social media marketing efforts while wondering why they can’t seem to capitalize on social media marketing trends. If your business has a social media presence, ask yourself these questions:
Do you display social media icons on your web site? This may seem like an obvious place to market your own social media profiles, but our recent small business SEO study revealed that 78% of small businesses have no mention of social media profiles on their web sites.
Are you using your packaging to send current customers to your social media sites? If your business has a product, your social icons should be on all packaging. Packaging your product without social icons is a way to miss out on customer feedback and increasing your fan base. Pictured here is my inspiration for today’s post, a pack of my Orbit gum and it’s no wonder Orbit gum has almost 2 million Facebook fans at the time of this post.
Does all your print advertising have a reference to your social media presence? Print advertising can include catalogs, fliers, brochures, business cards, coupons, Christmas cards and everything you order from your printer – business checks, invoices, everything. The next time you flip through coupons or your local junk mail, see how many are using their print advertisements to enhance their social marketing efforts. Pictured to the left is a coupon for Cheer detergent working together with their Facebook marketing campaign. It’s no surprise Cheer detergent has almost 70,000 Facebook fans at the time of this post.
Are you using your other forms of advertising, like television and radio, to generate a larger social media audience? Or are all your marketing efforts going in their own direction? Don’t be your own worst enemy when it comes to online marketing. Use your other advertising campaigns to help market your online presence and capture fans to engage with your brand. Read more about integrating your permission marketing email campaigns with social media in our post “Email + Social Media = Big Impact.“
To get the most out of all your advertising dollars, make sure you have properly integrated all print, packaging, email marketing, radio advertising, television commercials and your web site with your social media marketing efforts.
For instance, Search Engine Land provides an example of 2 search results in 2 different locations. One search setting was set in Los Angeles and another in New York. The results showed the Los Angeles Zoo ranking higher on the settings for Los Angeles than the one for New York.
Google has been using localized results since April 2009 and plans on expanding and strengthening its local efforts.
Bing is also incorporating personalized results. Bing is using past searches to reshape results for about 30% of queries where a searcher is trying to find a specific website. You will notice if your searches are personalized because a notification will appear at the bottom of your search results.
What are your thoughts of Bing jumping on the localized and personalized bandwagon?
It explains the simplicity of bollard covers and how it can reduce maintenance and eliminate painting expenses.
The other video highlights the 5-year warranty Innoplast offers against fading and cracking. You’ll from Innoplast customers and how they feel about the warranty.
Jim Corra, manager of Park Auto Group and an Innoplast customer, said Innoplast’s customer service and the 5-year warranty create a worry free process.
“The nice thing about the Innnoplast product is that it does come with a 5-year warranty,” he said. “That really does help us with peace of mind knowing that if something were to happen, we know that we would be able to speak with them and everything would be fixed.”