Maximize the Performance of Your Permission Marketing Campaign

Testing different versions of an email is commonly overlooked by email marketers.

Whether it is the subject line that is phrased in a different way or the time it is sent out, it’s important to test different aspects to achieve a higher click-through, conversion and open rate.

Remember to keep tests simple and don’t stop with just one.

Creating a testing procedure and schedule will help unlock improvements of a campaign.

Clickz.com provided some best practices when it comes to optimizing for open rates, click-throughs and conversions.

To optimize opens:

  • Subject line
  • From name
  • Best time to send

To optimize click-throughs:

  • Creative/layout
  • Copy
  • From name
  • Subject lines
  • Offer
  • Calls to action

To optimize conversions:

  • Creative/layout
  • Subject lines
  • Offer
  • Landing pages
  • Calls to action
  • Copy
  • From name

If you’re interested in starting a permission marketing email campaign, please contact us at World Synergy.

Online Marketing Solutions: Email, Social Media or Both?

What is the best way to interact with your customers?

There’s been a big push around using social media lately. Online marketing consultants recognize the opportunity for 2-way communication with customers and social media sites, with Twitter and Facebook taking the role of the two major players.

Most still recognize the importance of email marketing too. In fact, best practices are used by nearly every email marketing firm, including analytics and list management tools.

But which is better?

For now, both.

While email is still the most common activity for consumers, they are spending more time on social media sites, according to a recent survey by TNS.

The survey shows that the average worldwide Internet surfer spends about 4.6 hours on social media sites, while only 4.4 hours on email.

Survey respondents are more likely to check email on a daily basis (nearly 75%) than to check their social media sites (less than 50%).

The best way to target your audience? Use both email marketing and social media.

Contact World Synergy for your Online Marketing Solutions.

Email Marketing Firm — Most Email Marketers on Board with Best Practices

A new study by JangoMail found that most US marketers are using best practices for email marketing.

About 93% of marketers are measuring email metrics such as open and click thru rate, the study found, with an additional 2% planning to do so in the future. List management tools are also popular, with 86% of marketers using these for their email marketing campaigns and 5% planning to use these in the future. Most marketers, 75% use web analytics in conjunction with their email marketing, and 11% plan to do so in the future.

Other popular metrics and tools used by marketers include segmentation (70% use, 14% plan to use soon), email deliverability (66% use, 11% plan to use soon), creation of email content (64% use, 8% plan to use soon) and A/B testing (51% use, 25% plan to use soon).

Email marketing tools and metrics used by less than half of marketers include triggered emails (48% use, 28% plan to use soon), customer database integration (44% use, 26% plan to use soon), behavioral targeting (41% use, 32% plan to use soon), dynamic content (40% use, 30% plan to use soon), asset management (34% use, 16% plan to use soon) and dynamic landing pages (23% use, 34% plan to use soon.)

The data suggests that metrics and tools used by less than half of marketers will grow in popularity with a high number of marketers planning to adopt its use in the near future.

Email Marketing Firm World Synergy provides tips on how to grow your email marketing list.

Back to Basics for Online Marketing Firms on Pitching News

Josh Bernoff of Forrester dissects the problem with PR practitioners and their pitches. He explains how PR practitioners want to influence reporters, analysts and bloggers, but when they send a pitch or press release, it isn’t targeted to the correct audience.

Instead, the pitches are sent to hundreds of unrelated influencers who could really care less. It is a waste of time on both parties and just crowds an influencers inbox.

“We influencers get clogged inboxes and ignore most of the email; the PR people may reach a few targets but it’s 99% waste.”

World Synergy recognizes this as a common mistake that marketing firms continuously make. Online marketing firms invest all this time in creating a press release or pitch, and just send the pitch to unrelated list serves or databases it is subscribed to. Big mistake.

Take a few moments and think about who the audience is. Who are you trying to reach? Who will actually read your pitch? When your pitch is sent to the correct target audience, you could see an improvement in your open and click-through rates.

Email Marketing Firm — Why Consumers Join Email Lists

We all suffer from email overload. Our inboxes are crammed with messages we never get to and message we never wanted in the first place. To reach consumers, business owners need to be smart about what message they are sending by remembering the “what’s in it for me?” principle.

Email Marketing Firm World Synergy can manage your permission marketing. Contact us today for more information.

Why do consumers/customers/potential customers sign up for an email list? ExactTarget conducted a survey of Internet users. Here’s what they found:

  • To receive discounts and promotions – 69%
  • To get a freebie in exchange for my email address –  55%
  • To get updates on upcoming sales- 50%
  • To get updates on future products- 45%
  • To get access to exclusive content- 33%
  • For fun or entertainment- 29%
  • To learn more about their products or services- 28%
  • To stay informed about them 28%
  • For education about topics they specialize in- 22%
  • Someone recommended them- 17%
  • To interact with them- 14%
  • To show my support- 11%

So, if you are looking to grow your email list, you should work to fulfill these top needs consumers have by offering discounts, freebies, updates on sales/future products and exclusive content. Expecting customers to join your list just to show their support is not going to have great results.

For more information about this report, visit: http://www.emarketer.com/Article.aspx?R=1007818.

What is email spoofing?

Email spoofing refers to the sending email from one source, but making it appear message was sent from
a different source. The email comes from spam@spam.com but it appears to be from you@yourdomain.com. Also, making the email appear to come from an
unknown user within your domain name. For example, the message appears
to be idontworkhere@yourdomain.com.

OK, it does not mean you should immediately think a hacker has taken control of your network or email. It simply means someone has created a workaround to send email as another domain. Not to minimize that this can be extremely annoying as it typically yields many return receipts. I advise taking action to combat this by adding an SPF record to DNS.

Top 10 best Practices for users preventing and protecting against SPAM by an email user.

1. Turn off automatic processing of meeting requests and read and delivery receipts Spammers sometimes resort to sending meeting requests and messages with delivery receipts requested. Responding to meeting requests and read and delivery receipts automatically makes you vulnerable to Web beacons.

2. Limit where you post your e-mail address Be cautious about posting your e-mail address on public Web sites, and remove your e-mail address from your personal Web site. If you list or link to your e-mail address, you can expect to be spammed.

3. Disguise (or “munge”) your e-mail address when you post it to a newsgroup, chat room, bulletin board, or other public places For example, you can give your e-mail address as “s0me0ne@example.c0m” by using the number zero instead of the letter “o.” This way, a person can interpret your address, but the automated programs that spammers use cannot.

4. Use multiple e-mail addresses for different purposes You might set up one for personal use to correspond with friends, family, or colleagues, and use another for more public activities, such as requesting information, shopping, or for subscribing to newsletters, discussion lists, and newsgroups.

5. Review the privacy policies of Web sites When you sign up for online banking, shopping, and newsletters, review the privacy policy closely before you reveal your e-mail address and other personal information. Look at the Web site for a link (usually at the bottom of the home page) or section called “Privacy Statement,” “Privacy Policy,” “Terms and Conditions,” or “Terms of Use.” If the Web site does not explain how it will use your personal information, think twice about using that service.

6. Watch out for check boxes that are already selected When you buy things online, companies sometimes add a check box (already selected!) to indicate that it is fine to sell or give your e-mail address to other businesses (third parties). Clear the check box so that your e-mail address won’t be shared.

7. Don’t reply to spam Don’t reply even to unsubscribe unless you know and trust the sender. Answering spam just confirms that your e-mail address is live.

8. If a company uses e-mail messages to ask for personal information, don’t respond by sending a message. Most legitimate companies will not ask for personal information in e-mail. Be suspicious if they do. It could be a spoofed e-mail message meant to look like a legitimate one. This tactic is known as “phishing” because, as the name implies, the spam is used as a means to “fish” for your credentials, such as your account number and passwords that are necessary to access and manipulate your financial accounts. If the spam is from a company that you do business with — for example, your credit card company — call the company, but don’t use a phone number provided on the e-mail. Use a number that you find yourself, either through directory assistance, a bank statement, a bill, or other source. If it is a legitimate request, the telephone operator should be able to help you.

9. Don’t contribute to a charity based on a request in e-mail. Unfortunately, some spammers prey on your good will. If you receive an appeal from a charity, treat it as spam. If it is a charity that you want to support, find their number elsewhere and call them to find out how you can make a contribution.

10. Don’t forward chain e-mail messages Besides causing more traffic over the line, forwarding a chain e-mail message might be furthering a hoax, and you lose control over who sees your e-mail address.