Google has almost become synonymous with PPC and paid search marketing. But there are many sites out there that businesses and pay per click consultants should consider when developing paid search marketing campaigns.
MSN and Yahoo
MSN controls PPC for its own site as well as Yahoo. MSN paid search marketing is similar to Google’s. You set up campaign, choose keywords and set your budgets.
Facebook allows advertisers to use paid search marketing to target very specific demographics by age, gender, education level, geographic location, even marital status. It also allows advertisers to target users by specific keywords in their profiles, delivering relevant ads to potential customers.
Ads are displayed by selecting target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. With a minimum of $10/day budget, you can opt for CPC or CPM paid search marketing campaign.
No monthly fee or minimum spend for Amazon’s paid search marketing. Only specific product categories are eligible. CPC model.
Ask claims to have a lower CPC than Google, Yahoo and MSN. With 95 million users, you may reach people on Ask through paid search marketing that might not use the other search engines.
MIVA has several sources for paid search marketing including search, domain, display, downloadable and email ads.
Little information is available on their Web site, but Lycos does offer paid search marketing.
AOL’s paid search marketing works with advertising.com to place ads on 80+ brands including AOL, MapQuest, AIM, MovieFone, etc.
Looksmart places keyword-based text ads on publisher sites. Its paid search marketing program allows advertisers and businesses to reach additional customers.
adBrite partners with over 100,000 sites to deliver over 1 billion impressions daily. Pricing can be set up as CPC, CPM or CPA for adBrite’s paid search marketing program.
Over 12 million ads are displayed on 4,500 websites each month with AdEngage’s paid search marketing. Ads are purchased weekly on a cost per time basis or on a CPC basis.
Advertisers can choose categories to target on BidVertiser’s paid search marketing program. The site claims to target thousands of websites on a CPC model.
Using a PPC model, ExoClick offers paid search marketing on search portals, domain parking and a network of websites.
UK based search engine with a PPC cost model, this paid search marketing option targets leading UK search engine sites.
7Search provides advertiser results for over 2 billion searches per month. The paid search marketing campaign charges on a PPC basis.
Formally known as Marchex Adhere, this paid search marketing program charges on a PPC basis allowing advertisers to target sites by keyword, category or geographic region.
This paid search marketing option charges only when users sign up for your email list or social networking sites. Clients include the Obama ’08 campaign and Huggies.
Now that you have a comprehensive list of sites to consider for paid search marketing, be sure to research the best SEO keyword tool for finding words to target.
Contact World Synergy to learn more about our paid search marketing services. We manage the entire paid search marketing process for you from finding keywords to custom landing pages to monitoring performance.