On a sunny day in the Middle East, Marine officer, Nate Fick, and his crew were wearing wrap-around sunglasses. He sensed a hostile feeling of the locals that he had never experienced before. Finally, he questioned one of the villagers why. “We think you have x-ray glasses on and are coveting our women.” He let them look through his glasses to see that they were merely sunglasses, but received a reply of “turn them on!”
It may seem funny to us that what seems so obvious, something ubiquitous in our culture, could be taken so out of context, but there are at least a couple important lessons to be had:
- Never assume you know what someone else is thinking. Ask!
- Technology can seem like magic if you don’t understand how it works.
As Senior Application Developer for World Synergy, I’ve heard some odd ideas about technology. I’ve heard other SEO organizations mention crazy things, nonsensical impossibilities, as if they were their answers were golden geese; the problem being that they don’t understand the technology — they just aren’t technological folks. They end up seeing the sunglasses of optimization as the x-ray goggles for Google.
Is SEO an art? Yes, but it’s also based on science. I hate seeing people waste their time and money in the snake oil that’s out there: people guaranteeing they’ll get you listed in the first spot of Google, then pointing the finger at the site implementers and developers when that doesn’t happen. We don’t do that. World Synergy takes responsibility for your e-Needs!
We are proud to support every aspect of your site — we don’t point fingers, but facilitate your site in a holistic manner. SEO, e-Strategy, architecture, design, convergence, technology, development, hosting, networking, and support!
World Synergy communicates wtih you allowing us to understand your needs and wants and translating technology to fit you, whether it is an e-commerce site, website, or web application. Our e-Strategy sessions allow us to facilitate the process of turning your wants and needs into a reality. We bring you and your clients closer through technology, concentrating on search engine optimization(SEO) as well as the development of sites that know how to implement SEO best practices. Like most companies, we don’t stop there. We know it’s not simply about getting your clients to your site, but about convergence, and without convergence there are no sales, regardless of how many people walk through your virtual door.
We listen to you, translate your needs and wants into a technological solution so that you can communicate with your current and potential customers in the most effective way possible. We save you money by offering a complete e-Solution from strategy through design with both marketing and usability in mind, and finally execution and production. We help you see through the sunglasses of your customers, search engines, and technology while delivering the message you want to the world using the language of the web.
Melanie McGee
Senior Application Developer
World Synergy
www.worldsynergy.com
440-349-3930
