Testing different versions of an email is commonly overlooked by email marketers.
Whether it is the subject line that is phrased in a different way or the time it is sent out, it’s important to test different aspects to achieve a higher click-through, conversion and open rate. 
Remember to keep tests simple and don’t stop with just one.
Creating a testing procedure and schedule will help unlock improvements of a campaign.
Clickz.com provided some best practices when it comes to optimizing for open rates, click-throughs and conversions.
To optimize opens:
- Subject line
- From name
- Best time to send
To optimize click-throughs:
- Creative/layout
- Copy
- From name
- Subject lines
- Offer
- Calls to action
To optimize conversions:
- Creative/layout
- Subject lines
- Offer
- Landing pages
- Calls to action
- Copy
- From name
If you’re interested in starting a permission marketing email campaign, please contact us at World Synergy.