Maximize the Performance of Your Permission Marketing Campaign

Testing different versions of an email is commonly overlooked by email marketers.

Whether it is the subject line that is phrased in a different way or the time it is sent out, it’s important to test different aspects to achieve a higher click-through, conversion and open rate.

Remember to keep tests simple and don’t stop with just one.

Creating a testing procedure and schedule will help unlock improvements of a campaign.

Clickz.com provided some best practices when it comes to optimizing for open rates, click-throughs and conversions.

To optimize opens:

  • Subject line
  • From name
  • Best time to send

To optimize click-throughs:

  • Creative/layout
  • Copy
  • From name
  • Subject lines
  • Offer
  • Calls to action

To optimize conversions:

  • Creative/layout
  • Subject lines
  • Offer
  • Landing pages
  • Calls to action
  • Copy
  • From name

If you’re interested in starting a permission marketing email campaign, please contact us at World Synergy.

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