Online Marketing Solutions — Nearly Two Thirds of Internet Users Have Paid for Online Content

A new study by the Pew Research Center’s Internet & American Life Project shows that 65% of Internet users have paid to download or access online content ranging from articles, to music to apps and more.

According to the survey:

  • 33% of internet users have paid for digital music online
  • 33% have paid for software
  • 21% have paid for apps for their cell phones or tablet computers
  • 19% have paid for digital games
  • 18% have paid for digital newspaper, magazine, or journal articles or reports
  • 16% have paid for videos, movies, or TV shows
  • 15% have paid for ringtones
  • 12% have paid for digital photos
  • 11% have paid for members-only premium content from a website that has other free material on it
  • 10% have paid for e-books
  • 7% have paid for podcasts
  • 5% have paid for tools or materials to use in video or computer games
  • 5% have paid for “cheats or codes” to help them in video games
  • 5% have paid to access particular websites such as online dating sites or services
  • 2% have paid for adult content

Online marketing consultants should consider these statistics when crafting their website marketing strategy.

The study found that the typical Internet user pays about $10 per month.  For sites that incorporate paid content into their web marketing solutions, they’ll likely see high-end spenders purchasing much more than $10 per month, according to the survey.

Read the full study.

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