Sometimes you can smell a search engine optimization (SEO) scam and sometimes they’re more clever.
If you want to guard your money and avoid some headaches, keep these simple tips in mind:
1. Does the potential consultant contact you in the middle of the night through e-mail? I doubt it’s a sign of a robist 24×7 operation.
2. What e-mail address do they use? If it’s Gmail, run fast. If they’re not even part of an established business or use Gmail to conceal their business, you don’t want to give them any thought.
3. Do they offer a guarantee? I don’t know anyone who can call in favors with search engines and land the #1 position. They’re lying or deceiving you in some way. I can get you to rank #1 for all sorts of phrases that no one will ever use. I doubt that you would like search engine rankings and no correspoinding web site visitors.
4. If you can look at their web site, what do you see? How evident is their address? Do they allow you to ask for examples of their work?
5. Finally, find out if they have any standing in the industry. Check out their blog and see whther they have produced any expert articles, guides or white papers.