Social Media Tools for Content Marketers

The rise of content marketing is changing how marketers are communicating their messages and the different strategies being used to do.

The list of channels and tools available continues to grow due to in large part of social media.

Social media has opened the door to how companies communicate their brand and promotions through real-time conversations with their customers and prospects.

Marketers are starting to see more innovative tools that attract and engage targeted audiences and are driving a higher ROI.

So how are you supposed to manage all of this? Below is a list of great tools for content management:

Twitter Management:

  • Hootsuite- Manage multiple twitter accounts from one dashboard
  • Dlvr.it- Great reporting structure for distributing Twitter, Facebook and LinkedIn.
  • Tweetdeck- Another tool to manage multiple twitter accounts

Content Sharing:

  • Pinterest- Addictive!
  • YouTube- Number 1 video sharing site
  • Slideshare- Upload PowerPoint presentations to share with everyone
  • StumbleUpon- Generates content for users by interest and can help with web site traffic
  • BufferApp- Integrates Facebook and Twitter to easily share content

Measurement:

  • Google Analytics- Great for tracking web site traffic and paid campaigns
  • Compete.com- Comparison tool for web analytics
  • Spyfu- Spy on competitors

Interested in content marketing? Contact us at World Synergy for more information about our content marketing and social media services!

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