Tag Archives: Mobile Marketing

Custom Web Design Firm — Mobile Apps an Increasing Trend

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New research shows that 35% of US adults have software applications, know better as “apps” on their mobile device – but only 24% of adults use them, according to a new study by Pew Internet.

The most popular apps are entertainment based – games, music, food, travel and sports) and task related (maps and navigation, weather, news and banking.) Of adult cell phone users (82% of US adults), one in eight has paid to download an app. The average cell phone users has 18 apps on his or her phone.

It’s an interesting trend for marketers as they consider new ways to reach their target audiences.

Apps rank low compared to other non-voice cell phone activities that US adult cell phone users choose to use their mobile phones for:

  • Take a picture: 76%
  • Send or receive a text message: 72%
  • Access the Internet: 38%
  • Play a game: 34%
  • Send or receive an email: 34%
  • Record a video: 34%
  • Play music: 33%
  • Send or receive instant messages: 30%
  • Use an app: 29%

Read the full report.

Mobile apps aren’t the only mobile marketing trend increasing. Text messaging is starting to become the new targeted medium, read more how this might impact a custom web design firm.

Internet Marketing Specialist — Will Text Messaging Become the New Targeted Online Marketing Medium?

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Mobile marketing will likely become just as popular as email marketing in the next few years, with more adults using text messaging daily and more spam text messages landing in cell phone users’ inboxes.

Text message use continues to increase – with 72% of adult cell phone users sending and receiving text messages. This is up from 65% in September of 2009, according to the latest research from Pew Research Center.

Teens and adolescents still dominate the text messaging market, with 87% of teen cell phone users texting.

Other cell phone usage facts:

  • Teens send an average of 50 text messages a day
  • Adults send an average of 10 text messages a day
  • 5% of all adult texters send more than 200 text messages a day or more than 6,000 texts a month.
  • 15% of teens 12-17
  • 18% of adults 18 to 24 text message more than 200 messages a day
  • 3% of adults 25 to 29 do the same.

It’s clear that text messaging is here to stay – and growing in popularity. Adults are already seeing an increase of spam text messages, with 57% receiving unwanted spam text messages. What do you think – is text message marketing or mobile marketing an effective way to communicate with customers and potential customers?

An internet marketing specialist needs to be aware of the mobile trends targeted to little kids and teens.

Online Marketing Specialists — Mobile Marketing to Little Kids and Teens

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Online marketing specialists may have a tough road to travel when reaching out to kids with mobile phones. But the trends are certainly encouraging.

With fresh insights and information from other studies, eMarketer is tracking the mobile use among youth.

Learn more here.

Basically, privacy laws and mobile user preferences will limit how effectively marketers can appeal to kids. But the numbers are still captivating. The whopper is that 66% of children ages 8 to 18 have mobile phones, according to a 2009 Kaiser Family Foundation study.

So the conditioning is underway.

The next step is to ensure that they get hold of smartphones, especially as youth influence or eventually make buying decisions. eMarketer cites a 2010 Q Interactive survey of moms who indicated that just 14% of their children have smartphones.

Check out additional eMarketing articles online marketing specialists should be aware of.