New research shows that 35% of US adults have software applications, know better as “apps” on their mobile device – but only 24% of adults use them, according to a new study by Pew Internet.
The most popular apps are entertainment based – games, music, food, travel and sports) and task related (maps and navigation, weather, news and banking.) Of adult cell phone users (82% of US adults), one in eight has paid to download an app. The average cell phone users has 18 apps on his or her phone.
It’s an interesting trend for marketers as they consider new ways to reach their target audiences.
Apps rank low compared to other non-voice cell phone activities that US adult cell phone users choose to use their mobile phones for:
- Take a picture: 76%
- Send or receive a text message: 72%
- Access the Internet: 38%
- Play a game: 34%
- Send or receive an email: 34%
- Record a video: 34%
- Play music: 33%
- Send or receive instant messages: 30%
- Use an app: 29%
Mobile apps aren’t the only mobile marketing trend increasing. Text messaging is starting to become the new targeted medium, read more how this might impact a custom web design firm.