Tag Archives: online marketing firm

Online Marketing Services — Increase of Online Ad Spending

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According to the IAB Internet Advertising Revenue Report, online advertising in the U.S. has increased by 11.3 percent since the first half of 2009.

Approximately $12.1 billion has been spent by businesses and individuals on online advertising in the first six months of 2010.

Ad Spending Breakdown:

  • More than $5.7 billion was spent in Search advertising
  • More than $4.4 billion was spent in Display advertising

Most of the money spent so far for online advertising has been on video advertising, which has had a significant growth of 31 percent since the first of last year.

Read full report.

Although the recession hit hard in 2009, ad spending has taken off for the first six months of 2010. Companies are adapting and adjusting to the flow of trends and budgeting more for online advertising. The Internet has really changed how companies are marketing to their customers.

World Synergy offers an array of online marketing services from email marketing to pay per click management. Contact us today for more information.

Searching for New Online Marketing Keywords

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Optimize! Optimize! Optimize!

The ambiguous world of SEO can be confusing and mind boggling. There are endless search engine marketing services and SEO keyword tools available on the Web, so many it can put someone in a daze.

Here are a few simple steps any online marketer can tackle on their own.

  1. Check what keywords are ranking.
    - If a keyword is ranking high, leave the page and keyword alone
  2. Under the Content tab in Google Analytics, research what keywords users are searching for and on what pages.
  3. Compare the keywords found in Google Analytics with the Google Keyword Tool
    - Check how many people are using the term in phrase match)
  4. Then check out the keywords from WEB CEO to evaluate if you can use a high ranking keyword with the new researched keyword.
    - This will help support the new keyword
  5. Be sure to only test the new keywords on pages that have already been indexed on Google.
    - You can check if a page has been cached by simply typing “site: Website URL” into Google search engine
  6. Another tip when researching for new keywords is to look at the URL

Over a couple of weeks to a month, watch how your new keywords rank. Be sure to inventory what keywords you’ve tested and their rankings.

Want more information and tips on search engine optimization? Visit Online Marketing Firm World Synergy for your online marketing keywords consultation.

Web Marketing Solutions — World Synergy Offers Complimentary Website Audits

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Business owners and marketing professionals should take advantage of World Synergy’s complimentary website audits to better understand the strengths and weaknesses of their company’s website.

Click here for your website audit.

Too often, business executives ignore the impact a well-developed website can have on their ROI. World Synergy’s online marketing consultants are here to help guide you and evaluate your company’s website.

The website audits are prepared by the online marketing specialists and veteran Internet strategists.  They follow up with companies by phone to deliver and explain the reports, unlike automated reports that have little detail.

“We didn’t want to craft the run-of-the-mill web evaluations we’ve seen over the years,” said Glenn Smith, president and CEO of World Synergy. “Other firms offer some data but not the type of reports businesses need. Our team has the depth of experience to properly audit a website and present their findings in a clear, concise way.”

Each website audit covers key areas, including:

  • Design
  • Programming
  • Search engine optimization (SEO)
  • Inbound Links
  • Strategic keyword rankings
  • Calls to Action (opportunities to convert businesses)

For your complimentary website audit, visit the World Synergy website or call 440-349-4940.

World Synergy offers other complimentary web marketing solutions and tips to improve and ehance your online marketing strategies.

The Impact of Viral Videos that Online Marketing Firms Forget About

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It easy to get lost in all the web marketing tools available on the Internet, especially with all the social media resources out there-it’s ambiguous and always growing. One cost-efficient marketing tool online marketing firms tend to overlook are videos.

Videos are attractive to viewers and can go viral within minutes. It can deliver an appealing message to your audience by using audio, visuals, humor, sex appeal…We could go on. Videos can be made in a short time period and aren’t that expensive to produce.

When making your video you need to think of the viewers and what would appeal to them. What would attract them to click on your video?

Effective Videos Should:

  • Be short
  • Have strong content
  • Eye-catching
  • Simple

Be sure to post you viral video EVERYWHERE- Facebook, Twitter, video sites, blogs and other social media sites. You can also track your video comments and views with Google Analytics by simply adding “?video=1” to the end of each URL. There are also tracking Websites available, like TubeMogul that track views and comments on each video, even outside of YouTube and other social media sites.

Popular viral marketing videos:

Win a $25 Visa Gift Card from World Synergy, Online Marketing Company

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“Like” World Synergy, online marketing company, on Facebook and for a chance to win a $25 Visa Gift Card!

Like us at:
www.facebook.com/WorldSynergy

Recently, we’ve been expanding our social media presence and want to run a special Facebook contest through the end of August. We share best practices, company updates and other interesting facts with our followers.

Instructions:

(Note: You must be signed into Facebook first in order to like a page.)

The winner will be announced in September.

Do you prefer Twitter? Follow us @worldsynergy!

Online Marketing Firm World Synergy also offers a variety of complimentary guides to help your online marketing efforts. Check them out!

Online Business Marketing — How Marketing Firms Can Succeed Online

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World Synergy’s “25 Ways to Succeed Online” guide offers practical strategies and innovative ideas to help your online business marketing company generate more leads and sales. Companies tend to forget how powerful the Internet can be and the capabilities it can do. The Internet can be your one of your greatest assets and deliver measurable solutions.

The top 5 strategies your company would benefit the most from are:

1. Think eStrategy

EStrategy is a marketing plan that outlines your business objectives and offline initiatives. We emphasize that online marketing efforts need to be organized and not just a file cabinet. Make a calendar, coordinate your efforts and measure your results.

2. Refine Your Website for ROI

What’s the purpose of having a website if the design and content doesn’t deliver? Look at your obvious flaws and ask yourself “how can you fix them?”

  • Is your phone number buried near the copyright notice (it happens more than you might think)?
  • Do you have tons of text on a page but no clear Call to Action?
  • How are you validating your services and products?
  • What clients, testimonials or case studies are you promoting?
  • What affiliations and memberships can you tout?

e-Commerce

  • How intuitive is your purchase sequence?
  • Are you using the right colors? Are your Add to Cart, Buy and Checkout buttons in appropriate locations?

3. Budget Money and Resources

Start with an initial budget and determine how much can you dedicate toward online marketing efforts? Again, keep in mind that any effort should be coordinated with traditional marketing. Are you committing one person, part of a person’s time, or a team? How much can you afford to spend with consultants?

4. Carefully Choose Keyword Phrases for Search Engine Optimization (SEO) – Part 1

Companies routinely select keyword phrases without considering whether their websites can support them. We’re big proponents of pursuing relevant, competitive keywords IF the updates to your current website or planned website match a strategy that can realistically achieve high rankings through the power of SEO. Look at your current content inventory.

  • Are the keywords even in your website? Are they in page headers, the text, and the links?
  • Do you have one mention in a single sentence, one page that stresses the keyword phrase or a whole theme throughout your website?
  • Is the keyword phrase an integral part of your navigation?

5. Choosing Keyword Phrases for SEO — Part 2

Know where you stand today (and track your progress) in view of the competition.

  • How old is your website?
  • Do you have a keyword in your domain?
  • How many pages have been indexed by search engines?
  • How many websites link to yours?
  • How do you compare to the website that ranks No. 1 or No. 10 on Google?

You can access the complete version of the guide, free of charge, here.

If you need guidance with your online business marketing, call us at 440.349.4940.

Online Marketing Company World Synergy Announces Major Staff Expansion

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Online Marketing Company World Synergy is pleased to announce that we’ve added four new employees to meet the growing demand from new and existing clients.

Joining World Synergy are:

Alyssa Conner, Online Marketing Specialist; and Andrew Hunt, Web and Network Specialist.

Companies routinely turn to World Synergy for our diverse set of services ranging from IT solutions to online marketing strategies.

Learn more about the new members of the Online Marketing Company World Synergy team.

Online Business Marketing Seeking Project Manager Job

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If you’re looking for a great Internet job, you’ll want to learn more about Online Marketing Company World Synergy’s new Online Marketing Project Manager position.

With our growing client base, we’re looking to expand our team as well. The latest opening is designed for someone who has worked in the area of online marketing for at least 2 years.

You don’t need to be an expert in every specialization of online marketing, but you should be strong in one or more areas, such as website development, SEO, PPC, e-mail marketing, social media or other related disciplines.

Apply today if you like the Internet marketing field, enjoy shaping strategies for clients and would like to grow in your career.

Get the details about the online marketing job.

Online Business Marketing World Synergy team would like to meet you.

Website Marketing Strategy — Making Website Users Work Too Hard

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Many website do a decent job of conveying their main products or services.

It’s not unreasonable to expect a visitor to click on Services or Products.

But then what?

Businesses should want someone to pick up the phone or fill out a form. Too often, unfortunately, neither option is apparent on a website. Phone numbers continue to appear at the bottom of the page – sometimes with a font size as small as the copyright notice. And forms? You might find one on a Contact Us page – if you can find the link in the first place.

If they want to make more money, companies should go out of their way to establish and improve their website marketing strategy, like Calls to Action. Visitors aren’t necessarily ready to buy, but they may willing to download a white paper or case study.

At every turn, give visitors an opportunity to connect with your business.

For more website marketing strategy tips contact World Synergy.