Internet Marketing with Hashtags: Are You Missing Out? Part 1

Hash tags are like corn-on-the-cob holders. It’s as if one goes from not knowing of their existence to having their eyes opened to a new world in an instant. In the case of corn-on-the-cob holders, an exclusive society of  handy kitchen ware and gadget owners unfold as you’re entitled instantaneous membership.  The same thing is true of hash tags (also known as hash-tags, hashtags, #hashtags and #), and not referred to as a “pound” sign.

Once you start to look, you’ll see hash tags everywhere. Television shows like The Voice and Fringe  encourage viewers to engage on twitter by displaying their hash tags (#thevoice and #fringe) on the television screen.  This past January 24th, the President gave his State of the Union address in the same manner – with a static #SOTU in the bottom right hand corner of the television screen.

Going to any major trade-shows or conventions soon? Start noticing the hash-tag on your badge, your handouts and the registration information. The Cattle Industry Convention is in the throws of a hashtag controversy over the use of #CIC12 when CIC members, National Cattlemen’s Beef Association (NCBA), American National CattleWomen (ANCW) and Cattlemen’s Beef Board (CBB) all have their own hash-tag agenda.  You can follow the New Jersey Education Association convention updates every November with hashtag #njeaconvention, and find an entire glossary of more than 30 education hashtags on their web site.

Now that it’s clear hashtags (like corn-on-the-cob holders) have planted a firm hold on our society without you knowing, it’s time for enlightenment. What are they? Why are they useful? And are you missing out on potential business if you’re not using them?

A hash-tag is the character added to the beginning of a word in twitter to turn that word into a link.  Once you click on that link, you will see other twitter users that are using the same hashtag. Try it. Click this link #medicare to see a stream of tweets that contain the hashtag medicare.

In “Internet Marketing with Hashtags: Are You Missing Out? Part 2,” we’ll discuss how using hashtags can convert into  web site traffic and leads for your business.

World Synergy, an online search marketing firm specializes in providing business with custom web design and web marketing solutions. Contact us today to learn how your business can be more effective with internet marketing at 440-349-4940.

Online Search Marketing: Google Says Bing is Main Competitor

Google’s CEO Eric Schmidt says Bing is his main competitor in a recent interview with the Wall Street Journal. He said Facebook and Apple are not competitive threats.

“What’s interesting is we think of neither [Facebook or Apple] as a competitive threat…our competitor is Bing. And it’s interesting, for years, people have asked about Microsoft and everyone has forgot about Bing.”

Watch and embedded video of the interview.

Schmidt did not comment on Google’s recent partnership with Yahoo, but certainly the merger makes Bing a stronger competitor.

Search Engine Watch reported that Google takes in about 62% of the market share for search engine use. Bing and Yahoo combined made up 28% in July 2010, a slight drop from June 2010 when the two totaled nearly 33%. Ask receives a little under 4% of the market share and AOL received about 2%.