Internet Marketing Specialist | 3 Tips to Use Social Media for Customer Retention

Posted on March 23, 2012 by Kimberly

Recently I was interviewed for the National Strategic YouTube series, Evolve to Grow, aimed at educating business owners of the many tools available to acquire and retain more customers. This series installment was specifically about using content as a form of customer retention, and of course I was thrilled. As the Internet Marketing Specialist for World Synergy I have the great pleasure of being on a team that creates countless campaigns accomplishing this very task.

Over the past few years many businesses have jumped into social media marketing as a way to acquire new clients, forgetting about the value social media brings to customer retention. Let’s look at 3 simple tips to use social media for customer retention:

1. Gain respect as an expert in your field. Using social media to provide your customers with industry knowledge earns you respect as an expert in your field. Create content that your customers would appreciate. Ideas include different ways of using your product or service, relevant health and/or safety information, tips for choosing providers, things to look out for, etc, etc.

2. Post content to encourage your customer engagement with. By posting questions, trivia, quizzes and asking opinions, you’re staying in communication with clients without soliciting them. This natural social behavior will keep your business in the front of their mind.

3. Encourage feedback on your social media sites. Resist the urge to delete negative comments. Instead encourage your customers to use social media platforms in order to speak truthfully about their experience with your business. In the interview, Roman Jacubowycz quoted a statistic saying “56-70% of customers who complain to you, will do business with you again if you resolve their complaint.” Communication plays a crucial role in retaining customers, so view negative comments as opportunities to resolve complaints in order to retain customers.

Want more internet marketing specialist tips for growing and retaining your customer base? Consider signing up for our new webinar, “Online Marketing Success Strategies for 2012,” at 1 p.m. (EST), April 19, 2012.

Watch the interview here for more tips and statistics regarding using content to retain customers.

FREE Webinar: “Online Marketing Success Strategies for 2012″

Posted on March 15, 2012 by Mike Murray

Check out our new webinar, “Online Marketing Success Strategies for 2012,” at 1 p.m. (EST), April 19, 2012 that will help marketers boost their ROI while navigating Internet marketing options.

As World Synergy’s web strategy thought leader, I’ll be sharing the latest tips, trends and insights on SEO, paid search, social media and more. I will take a detailed look at online marketing challenges and opportunities that B2B and B2C business executives face every day.

Social media tactics that work
Advice on how to leverage search engine optimization (SEO)
Paid search best practices
Fresh ideas for permission e-mail marketing

With a focus on ROI, the webinar will include real-life examples of tactics and strategies that companies use to generate more leads and sales while reinforcing their brands.

Does Your Business Support its Own Social Media Marketing Efforts?

Posted on February 20, 2012 by Kimberly

Too many businesses are not supporting their own social media marketing efforts while wondering why they can’t seem to capitalize on social media marketing trends. If your business has a social media presence, ask yourself these questions:

Do you display social media icons on your web site? This may seem like an obvious place to market your own social media profiles, but our recent small business SEO study revealed that 78% of small businesses have no mention of social media profiles on their web sites.
Are you using your packaging to send current customers to your social media sites? If your business has a product, your social icons should be on all packaging. Packaging your product without social icons is a way to miss out on customer feedback and increasing your fan base. Pictured here is my inspiration for today’s post, a pack of my Orbit gum and it’s no wonder Orbit gum has almost 2 million Facebook fans at the time of this post.
Does all your print advertising have a reference to your social media presence? Print advertising can include catalogs, fliers, brochures, business cards, coupons, Christmas cards and everything you order from your printer – business checks, invoices, everything. The next time you flip through coupons or your local junk mail, see how many are using their print advertisements to enhance their social marketing efforts. Pictured to the left is a coupon for Cheer detergent working together with their Facebook marketing campaign. It’s no surprise Cheer detergent has almost 70,000 Facebook fans at the time of this post.
Are you using your other forms of advertising, like television and radio, to generate a larger social media audience? Or are all your marketing efforts going in their own direction? Don’t be your own worst enemy when it comes to online marketing. Use your other advertising campaigns to help market your online presence and capture fans to engage with your brand. Read more about integrating your permission marketing email campaigns with social media in our post “Email + Social Media = Big Impact.“

To get the most out of all your advertising dollars, make sure you have properly integrated all print, packaging, email marketing, radio advertising, television commercials and your web site with your social media marketing efforts.

25 Tips for Social Media Success

Posted on February 14, 2012 by Kimberly

: 25 Tips for Social Media Success

Social media marketing can be an effective way for your business to increase web site traffic, target prospective clients, listen to real-time feedback from a community and convert activity to sales. Unfortunately, for many businesses implementing a strategy to produce results can be challenging and time consuming.

Our new guide, “25 Tips for Social Media Success,” delivers twenty-five simple, but often overlooked, techniques to effectively manage a social media strategy for your business.

Get your FREE copy of “25 Tips for Social Media Success” and start learning how to:

Take advantage of the Google Plus “Recommended links” from your G+ profile.
Save time by integrating your social media platforms.
Attract followers by incorporating keywords in specific profiles.
Use hashtags to send Twitter traffic to your web site.
And convert web site activity to web site sales!

At World Synergy, our internet marketing team can help you develop a social media strategy to help your business succeed online. Would you like to know more? Contact us today or call 440.349.4940.

World Synergy Donates Toys for Facebook Likes

Posted on December 8, 2011 by admin

World Synergy Employees Decorate the Toys for Tots Tree

This afternoon World Synergy decided to get festive and start giving. In the holiday spirit, decorating the tree, we rolled out an idea to test internet marketing, social media and our networks for the greater good.

The message:

“World Synergy is donating toys for likes today! Like the World Synergy page to take part in the Toys for Tots drive. For every 20 new likes, World Synergy donates another new toy to Northeast Ohio children in need this Christmas. You can help spread the word by liking the page and sharing the post on your own wall: www.facebook.com/WorldSynergy”

In a matter of an hour, twelve people shared the post on their own profiles and 57 new likes hit the Facebook page. In this season of giving we’re elated to use social media to help children in Northeast Ohio receive Christmas presents. We’re all looking forward to seeing how many new likes we have in the morning and how many presents we get to drop off to Toys for Tots!

So if you haven’t liked us on Facebook, visit our page and help us to reach our goal of giving lots of gifts to Toys for Tots in the name of using social media to help underprivileged children during Christmas.