Web Marketing Solutions — The Myths of Link Building

Why is it online marketing consultants claim the more links you have, the higher you will rank in search engines? Internet marketers are convinced that the more links, the better.

Sorry to break it to you, but links will not put you ahead of the game nor solve your web marketing solutions.  Sure, there are some factors that can make a difference when it comes to link building, like the quality of the website linking to yours or getting a link from a credible industry directory.

It’s hard to say which type of links has more of an impact- reputable links versus several links?

There are several game factors that come into play- age of the website, amount of content, keyword selection, page titles, META data and programming. Links won’t always solve your obstacles or online marketing solutions.

Links can make a difference with traffic. If a link brings traffic to your site, it will influence rankings on search engines.

Tips on Links:

  1. Focus on your Website and link building; don’t try to outplay your competitors. Take the time to assess your website’s internal links and how you can improve them. Don’t focus too much on what your competitors are doing.
  2. Money! Money! Money! Be ready to budget some cash for paid listings. It’s not necessary to link to everyone, but you want to create and establish pages that you want to link to you and bring relevant traffic to your website.
  3. Back track and record. It’s important that you record your referring traffic. Keep a chart of the referring sites by search engines and the number of visitors you bring. It’s good to have a baseline and idea of what’s being tracked to your website.
  4. Asses your visitors. What page is a visitor coming to when they get to your site? Is your call to action prominent for visitors to find? How much is a click worth for your business? How do you track your conversions? Does your link have a well-written description?

Overall, links take a lot of work, time and research. It’s like a game of trade and expertise. You can share a number of links in any guides, white papers, articles and news releases.

At the end of the day, it’s all worth the time and effort.

Contact World Synergy for your website marketing services.