Digital Marketing includes a host of elements including but not limited to optimization for keywords, paid ad strategies and targeted email campaigns. Multiple channels are effective when efforts are cohesive and all the oars are moving in sync in the water.
Your online marketing strategy should be based on your Value Proposition and the ways in which your competitive differentiators attract business. With a baseline knowledge of your business model and strengths, we will build your strategy with the goal of increasing your revenue.
Optimizing your content within the context of your industry is our forte. We will develop a robust keyword list with your help and then we’ll use our expertise and lots of cool tools to make sure that the terms you want to be ranking for are terms prospects are actually using. Your landing pages will get a makeover as well, as we understand how the search engine robots and your human visitors consume your content. Monthly website analytics reports will give us new information, so we’ll continually be tweaking your content.
Pay per Click (PPC) Ad campaigns on Google and Bing are a specific way in which you can supplement your organic traffic and increase your brand footprint on a SERP (search engine results page). The key to PPC? Constant monitoring. No one has the time and talent for this, except our crack team of PPC Managers. They watch, monitor, adjust, and edit our clients’ ad campaigns on a daily basis. This is not the ‘set it and forget it’ crowd. This is the ‘tenacity rules’ crowd. Our monthly analysis will show your incremental progress.
Are your customer lists segmented by interest? If not, you may be spamming your own fans. We teach clients how to send timely, relevant emails to specific groups on their distribution lists. Based on interest. Based on recent buying activity. We provide analytics around conversion rates, links most commonly clicked on and whether or not they are actually converting.
Not every client needs to embrace all the channels of social media available today. We’ll help you sort through those which will have the most significant impact on your business leads and subsequent sales. Analysis of your user engagement will inform every aspect of our online marketing work.