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World Synergy Demonstrates Continued Focus on Convergence and Appoints a Web Strategy Thought Leader

Cleveland, Ohio - February 18, 2010 –President and Chief Executive Officer of World Synergy Enterprises, Glenn Smith, is pleased to welcome Mike Murray to the company in the new position of Web Strategy Thought Leader. For the past 12 years, Mike has focused on web site design, usability and content, search engine optimization (SEO), link building, ROI/web analytics and pay-per-click programs. Mike brings extensive internet marketing experience and in-depth knowledge of web strategy best practices. He has shaped web site design and online marketing strategies for B2B and B2C companies since 1997. He has guided paid search, search engine optimization and permission email marketing programs for such companies and organizations as Career Education Corp., FedEx Custom Critical, Eaton Corp., Bissell, Sauder, Cleveland Clinic, Darice, Kent State University, and more.

Mike Murray

 

 

World Synergy is a leading Strategic eBusiness Services company located in Cleveland, Ohio. For over a decade World Synergy has delivered world class service combined with a synergistic client business relationship. World Synergy is a full service eBusiness consulting firm focused on the top line of each and every customer. World Synergy’s breadth of services include a unique combination of business strategy, creative marketing, communications and design, application development and computing infrastructure architecture expertise to deliver eBusiness solutions that get results.

In his new position, Mike will continue the charter of World Synergy Enterprises to bridge web technology and business marketing by delivering best practice Internet Business Strategy (eStrategy) solutions that provide clients measurable ROI (conversions) results.

For more information contact
Amy Gigena, VP Web Services at (440) 349-4940

 

 

Learn more about the value of an eStrategy—
contact us today for a complimentary consultation.

 

Did You Know?

Our email marketing firm understands permission marketing - sometimes known as e-mail marketing. It can be a highly effective way to connect with customers and prospects. But the name says it all - permission marketing. It's about communicating with people who are interested in what you sell. If you buy lists of e-mail addresses - and don't cultivate your own list - your results may not be as good. Email marketing involves continually working on your set of e-mail addresses, crafting campaigns with clear Calls to Action, testing subject lines, supporting efforts with custom landing pages and much more.

Up Close: Online Marketing

As an online marketing firm, we want clients to take full advantage of all of the ways you can market online. Initially (and on a continual basis), it's a good idea to be mindful of what you're doing off line with other forms of advertising and promotion. You can strengthen messages and make them more relevant by thinking through your offline and online plans. All of your work should be coordinated. If you're running a paid search engine marketing program, for example, you may not want to pay for a position if you're ranking #1 the natural way through search engine optimization and online search marketing. Depending on the conversion data, sometimes it makes sense to pay for a keyword even when you have a high ranking.