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Long Tail Keyword Phrases Are Your Friends

It's not uncommon for business executives to get excited about broad keyword phrases like "industrial design" or "business colleges." They certainly get a lot more web site traffic than something more specific like "industrial design firms" or "Ohio business colleges."

But the shorter phrases also aren't as likely to convert a visitor into a prospect who calls or fills out a lead generation form.

Read More.

ROI Risk Factors

Online marketers want a positive ROI, but they need to be aware of the variables that can sabotage their efforts.

It's OK to want more leads, phone calls and e-commerce sales. Who wouldn't? But it's not just about picking some of your favorite keywords and measuring success on whether they dominate the first few ranking results on the major search engines.

Read More.

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Are you interested in ramping up your online marketing presence?
Contact us today to discuss how World Synergy can help.

About World Synergy

An eBusiness Partner from thought to thrive, World Synergy is a leading Strategic eBusiness Services company located in Solon near Cleveland, Ohio. For over 25 years, we have shaped integrated online marketing and technology strategies to increase clients' sales and improve their ROI.

World Synergy delivers world class service combined with a synergistic client business relationship. A full service eBusiness consulting firm, we're focused on clients' top line growth.

Our breadth of services includes a unique combination of business strategy, creative marketing, communications and design, application development and computing infrastructure architecture expertise to deliver eBusiness solutions that get results.

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Did You Know?

Our email marketing firm understands permission marketing - sometimes known as e-mail marketing. It can be a highly effective way to connect with customers and prospects. But the name says it all - permission marketing. It's about communicating with people who are interested in what you sell. If you buy lists of e-mail addresses - and don't cultivate your own list - your results may not be as good. Email marketing involves continually working on your set of e-mail addresses, crafting campaigns with clear Calls to Action, testing subject lines, supporting efforts with custom landing pages and much more.

Up Close: Online Marketing

As an online marketing firm, we want clients to take full advantage of all of the ways you can market online. Initially (and on a continual basis), it's a good idea to be mindful of what you're doing off line with other forms of advertising and promotion. You can strengthen messages and make them more relevant by thinking through your offline and online plans. All of your work should be coordinated. If you're running a paid search engine marketing program, for example, you may not want to pay for a position if you're ranking #1 the natural way through search engine optimization and online search marketing. Depending on the conversion data, sometimes it makes sense to pay for a keyword even when you have a high ranking.