|
Cleveland, OH - November 03, 2011 - “When Will SEO and Accounting Firms Add Up?,” a new Online Marketing Coach study of 200 small and large accounting firms, concludes that 62% have no visibility in top search engine positions because of limited and ineffective strategies – from domain choices to keyword placement.
The national study of 200 small and large accounting and CPA firms explored how the businesses perform in critical SEO areas like page titles and headers as well as social media, domain name selection, inbound links and other factors that affect search engine rankings.
Get your free copy here.
Here are other highlights from the comprehensive study:
- Among small accounting firms, 62% use the vital page title on
their home pages, but 38% don’t use any keywords in the title and 82% get
poor or fair marks for a lackluster strategy that sometimes includes a
single, shoot-for-the-moon keyword (if any at all).
- Large accounting and CPA firms use the home page title 57% of the time, but
43% don’t include even one keyword and 63% don’t use keywords or barely mention
even one.
- SEO
- Small accounting firms do use a keyword in their domain names 66% of the
time; it could be a huge advantage when coupled with other strategies.
- Only 20% of large accounting firms use a keyword in their domain
names.
- Small accounting firms don’t seem interested in social media – 83%
apparently don’t reference it on their web sites. But 73% of large accounting
firms use one or more social media profiles
- Sixty-three percent of small accounting firms have fewer than 25 inbound
links (43% fewer than 10).
“It’s clear that many firms aren’t paying enough
attention to SEO,” said Mike Murray, author of
the study and web strategy thought leader of
Online Marketing Coach, a service of World
Synergy. “They have some momentum, but aren’t
seeing the whole picture.”
Many firms can succeed with SEO by leveraging their web site
content, text headers, web site age, and inbound links
(especially with large firms).
It’s a matter fine-tuning those efforts and addressing other
deficiencies, including duplicate content and any technical
barriers that may prevent search engines from reaching more
pages, Murray said. “As accounting firms struggle to grab
more market share or boost profits in a sluggish economy,
SEO could be a powerful asset.”
About Accountants and CPA Firms
Recently known as Ohio CPA Firms, Accountants and CPA Firms
helps accounting firms connect with individuals and
businesses given the directory's presence among major search
engines rankings.
The directory offers exceptional search engine visibility in
an increasing number of cities because the service has been
around nearly 10 years – a credibility factor that search
engines consider when determining rankings.
About World Synergy
World Synergy is a full-service consulting
firm with over 25 years of experience that integrates
marketing, web development and technology to increase
clients' sales and improve their ROI.
Our breadth of services includes a unique
combination of business strategy, online marketing, creative
marketing, communications and design (print and online),
application development and computing infrastructure
architecture expertise to deliver eBusiness solutions that
get results.
Contact Mike Murray at 440.349.4940 ext. 635
Learn more about the value of an eStrategy—
contact us today for a complimentary consultation. 
|
