A Simple First Step to a More Effective Social Media Report

It’s no surprise that businesses are utilizing social media more than ever in 2016. As social platforms continue to grow, businesses are continuing to grow with them.

That said, it is not uncommon for organizations to have a presence on every social platform across the board – LinkedIn, Facebook, Twitter, Instagram, Pinterest, SnapChat, Google+, YouTube – just to name a few. Content is constantly being created and posted, and with so many channels to keep up with, social media management can be overwhelming.

With everything that is being posted and pushed out to the social-world, how do companies track their social efforts and define what should be reported on to help move their social media strategy, and overall company welfare, in a productive direction?

Most social platforms offer some form of available insights to see how many views, clicks, likes, shares, etc., your page or post gets. While those numbers are important to keep track of, they only show a glimpse into the metrics that really should be tracked in regards to moving a brand forward through social media efforts. To dig deep into measuring how your social media efforts are impacting your brands performance, you need to make sure you are observing more than just the shallow provided numbers.

Here is one simple tip to help you get started on thinking differently and reporting on your social efforts more effectively: track follower engagement in comparison to your number of followers.

Numbers need context to mean anything. A report might show that you got 50 likes last month on your Facebook posts – great! Some might choose to accept the 50 likes and move on to the next reported statistic. However, take a second look at that number and compare it to your 400,000 followers – still so great? Probably not.

Getting into the habit of using the following conversions can help you to see the reported numbers in a different light and how your brand is actually influencing its followers:

Applause rate % = (total # of likes on posts ÷ total # of followers) x100

Tracking your applause rate will show how many of your followers are actually interested in your post enough to engage with it.

Amplification rate % = (total # of times posts were shared ÷ total # of followers) x100

Tracking your amplification rate will provide insight into how many of your followers find your post interesting enough to share to their networks.

Conversation rate % = (total # of comments on posts ÷ total # of followers) x100

Tracking your conversation rate will show how many followers feel strongly enough about your content to speak to it.

For more information about how World Synergy can help your organization increase efficiency and results with digital marketing support and strategy, contact Joanna Zinna at (440) 479-9818.

Protect Your Brand: Be Proactive

When it comes to your website, how safe is safe enough? Your website is a critical element in representing your company as a whole – down to your brand, reputation, revenue, and client-base.

Technology is ever-changing and it is critical that you keep up with measures to protect your website and eCommerce. Downtimes and breaches are expensive, and with them comes loss of time, money and customers.

Google and other Search Engines work to protect users from potential threats. However, once your website or eCommerce is hacked, you risk your search optimization efforts also being compromised –leading to loss in confidence from a consumer standpoint.

That said, you can never be safe enough. You can’t afford to only be reactive.

Choose to be proactive.

To protect your company from cyber-threats, World Synergy actively provides security scanning of your hosted website to detect Layer 7 DDoS attacks, malicious traffic, and malware removal before it’s too late.

Automated Security Scanning. Customize the frequency of automated scans to watch your server (DNS and/or SSL) for changes and malicious activity.

Website Firewall. Monitor malicious traffic attempting to access your website and proactively block attempts before they reach the server for malicious attempts with a Firewall (Layer 7 DDoS).

Malware Removal. If malicious traffic gets past the firewall and infects the site, all files will be cleaned of any known malware.

PCI. PCI-DDS scanning.

Your company only has one reputation. Contact World Synergy to begin proactively protecting not only your website and eCommerce, but your customers and the future of your brand.

Watch Your Cyber Back

As advances in technology continue to make the world a more global and connected place, businesses are more vulnerable than ever for their valuable information to be targeted. These advances in technology have helped extremely dangerous and well-funded cybercrime rings in countries like China, Russia, and the Ukraine to use sophisticated software systems to hack into small businesses to steal credit cards, client information, and drain money directly from bank accounts.

Being a small business does not mean that you are not vulnerable to large-scale attacks. In fact, due to the common lack of adequate security systems, most small businesses are easy targets for hackers. 82,000 new malware threats are being released every single day and half of the cyber-attacks occurring are aimed at small businesses. The National Cyber Security Alliance reports that one in five small businesses have been victims of cybercrime in the past year. This number is growing year over year as more businesses utilize cloud computing, mobile devices and store more information online.

We are committed to warn as many businesses as possible of the threats facing their organization so they have a chance to protect not only themselves before it’s too late.

Learn more about protecting your company from cyber security attacks and download the free report which Outlines 7 Most Critical IT Security Protections Every Business Must Have In Place Now To Protect Themselves From Cybercrime, Data Breaches And Hacker Attacks, or contact Kristin Evans at (440) 349-4940 Ext. 612 for a consultation.

World Synergy Participates in Cleveland GiveCamp 2016

IMG_0124Once a year in July, more than 200 volunteers come together to spend a weekend building websites and applications for non-profit organizations. In that single weekend hundreds of man-hours are spent, and many hours of sleep are lost.

This year Cleveland GiveCamp was July 29-31, with more than 20 projects attempted and completed.

This year three of World Synergy’s best were there to help out in any way they could. Our team camped out and committed to their projects, working early days and late nights on the shores of Lake Erie.

Ross Ritchey – Senior Application Engineer

Ross is quickly becoming a GiveCamp veteran, with this being his third time attending. This year Ross worked on a project for the Harvard Community Services Center (www.harvardcommunitycenter.org)

The HCSC’s mission is “to improve the quality of life and social functioning of residents in the Lee-Harvard, Miles, and Seville areas” of Cleveland. They desperately needed their website refreshed, and also made easily updateable so they can more easily maintain it going forward. The team of volunteers picked up the challenge and helped to reorganize the content, find images to help promote the areas of the site, and built the center a new RWD WordPress website.

Sean Shea – Junior Web Developer

This was Sean’s second GiveCamp, and his first on the World Synergy team. This year Sean worked on a project for the Jewish Secular Community of Cleveland.

The Jewish Secular Community works to provide a warm and supportive community for celebrating people of Jewish descent, the Jewish calendar, and issues of universal and Jewish importance. They were in need of a full website refresh, and the team of volunteers worked tirelessly to build them a new RWD WordPress website.

Their overall goal was to try to make their website look a bit more modern, so that they could try to attract a younger crowd. Also, they needed a way to make frequent updates, which would not be too complicated.

Jay Kozar – Art Director

For Jay – this was his first experience at GiveCamp. This was also the first time World Synergy sent a designer to the event. Jay worked the weekend on a project for NOVA.

NOVA stands for Northeast Ohio Voters Advocates. This association works tirelessly to make sure that people in Northeast Ohio are registered to vote, and have the tools necessary to get out there and vote on Election Day. The GiveCamp project was an infusion of work for them at just the right time – as they gear up for the presidential elections this fall. The team picked up and worked on two websites for NOVA – their main site was rebuilt in WordPress, and their Drupal site for volunteers was refreshed and had some functionality added to it.

Over the course of the weekend, the NOVA project had several pieces that needed a more experienced hand. Both Ross and Sean were pulled into the project before the end of the weekend to help show how to do some things in WordPress and Drupal, and also to build out some more advanced styling pieces.

We look forward to GiveCamp 2017!

Grow Your Marketing Efforts with an Effective Marketing Calendar

If you are handling marketing projects within your organization, you probably understand how difficult it can be to stay on top of all of the efforts, people, and projects that make up any given calendar year. New opportunities are always going to be added, deadlines will be pushed around, points of contact will shift – you name it. If one thing is consistent throughout the year, it’s that change is inevitable.

Staying organized and up-to-date on the events occurring during the year can seem to be, at times, nearly impossible. Especially as a team. So how can your team battle against the influx of changes and manage to stay on the same page throughout the course of the year?

Here’s a tip: by using an effective marketing calendar.

The long-term benefits of utilizing a marketing calendar will help keep team members in tune with marketing objectives and projects critical to not only your team and organization’s success, but your client’s success as well. Here’s what a marketing calendar can do to help your team and organization become more efficient:

Stay organized with a timeline. Always be aware of what needs to be worked on or what is due on any given day, week, or month. Adjust start dates and deadlines as they change, and map out reoccurring or individual events. Recognize slower periods of the year where there is opportunity to grow, or busier periods where you may want to slow down. Timelines give a visual perspective to your year that may provide more insight than simply accepting hard dates.

Evaluate efforts. View yearly, monthly, weekly, or even daily marketing efforts as a whole and compare the successes of one year to those of other years. Keeping a detailed record of marketing plans will help to evaluate what the future of your marketing strategies will entail for your organizational efforts. The insights taken from comparing year over year will show where your team’s strengths are, or where you have room to improve for following years.

Define team member roles. Pin individuals to specific projects and tasks in order to keep team members organized with the assignments they are responsible for and how they are contributing to the greater picture. Defining member roles provides clarity for who is liable and who the point of contact is for each task, eliminating confusion within larger teams.

Keep teams on the same page. As businesses become more digital, it is not uncommon for team members to work remotely and on multiple projects at once. Keep all team members in-the-know of what is going on at any given moment by consistently updating projects and tasks and by utilizing the calendar as a central team hub.

For more information about how World Synergy can help your organization increase efficiency and results with digital marketing support and strategy, contact Joanna Zinna at (440) 479-9818.

President Michael Mack Reviews RMM Software, Integration

World Synergy President, Michael Mack, provides feedback to John Moore, site editor at SearchITChannel, on RMM products and ease of integration:

Michael Mack, president of World Synergy Enterprises, a strategic business services firm in Cleveland, said he likes to use an RMM product that links with other applications, making buying decisions “based on the ability to integrate and how tightly they integrate.”

Read the article in full on SearchITChannel.

 

 

World Synergy Ranked Among Top 501 Managed Service Providers by Penton Technology’s MSPmentor

June 28, 2016 – Cleveland, Ohio: For the fourth year in a row, Solon, Ohio based organization, World Synergy, ranks among the world’s most progressive 501 Managed Service Providers (MSPs). According to Penton Technology’s 9th-annual MSP 501 list and study, the top MSP 501 companies ranked this year include organizations from around the world and from diverse technology and business backgrounds.

“It is an honor to be ranked among the top performing MSP providers in the world, improving our rank this year to 342.  Thanks to the dedicated work of our employees and the partnerships we have developed with our customers, we are proud that 2016 marks our fourth year in a row on the MSP 501 list,” said Glenn Smith, CEO of World Synergy.

The 2016 MSP 501 list is based on data collected by MSPmentor and its partner, Clarity Channel Advisors. Data was collected online from March through April 2016. The MSP 501 list recognizes top managed service providers based on metrics including recurring revenue, growth and other factors.

“On behalf of Penton and MSPmentor, I would like to congratulate World Synergy for its recognition as an MSP 501 honoree,” said Aldrin Brown, Editor in Chief, MSPmentor. “The managed service provider market is evolving at a rapid pace and the companies showcased on the 2016 MSP 501 list represent the most agile, flexible and innovative organizations in the industry.”

In addition to a ranking on the MSP 501 list, every company that participated in the study has been assigned a score reflecting its intrinsic value. The measure, known as the Total Service Provider (TSP) score, evaluates an MSP’s mix of revenue from various activities, including consulting, cloud, reselling and managed services.

“World Synergy has been serving Managed IT Services and Technology support to Cleveland, Akron, and all of Northeast Ohio since 1998. We are proud that we continue to be one of the top Managed IT Service Providers in the World and are thankful to Penton Technology for naming us once again. We are truly fortunate to have such a dedicated team; they’re an integral part of our company’s mission and continued growth,” said Michael Mack, President of World Synergy.

 The complete 2016 MSP 501 list is available at MSPmentor.

About World Synergy

World Synergy offers a unique combination of Marketing, Applications Development, and Technology services created specifically for owners and executives. Together, we evaluate your business needs and tailor our integrated business services to achieve a maximum return on your investment.

Our approach to partnership assists you and your organization in developing a roadmap on the way to achieving your goals. With consistent evaluation and monthly reporting you are kept up to date on progress or problems and are able to make educated decisions about the future of your business. We have a solution for your Marketing, Applications, and Technology needs; taking your business from Thought to Thrive.

 

 

Is Your Computer Data Prepared For The Unexpected?

A company’s data is one of its most valuable assets. As the summer season carries on, it is important to recognize that the threat of fire, flood, severe storms, water damage from office sprinklers, and even theft is very real and can affect any business. As a reminder to all of our clients and friends, we’re here to share a few simple things that you can do to make sure your company is prepared for any natural disaster.

1.) Utilize Remote Data Back Up. In-house backup systems are still a popular practice for many businesses. However, using in-house backup systems can be dangerous because they are subject to damage if a natural disaster occurs, and they can be easily stolen. We recommended backing up all data to an off-site location, and we offer this as a service to our clients.
2.) Invest In A Quality Surge Protector With Uninterruptible Power Supply Battery. In order to avoid damage to your computer’s circuity from surges and other electronic irregularities, protect your sensitive electronic equipment by combining a high quality surge protector and an uninterruptible power supply backup.
3.) Keep Servers Off The Floor Or Consider Cloud Services. Server racks can be purchased and installed with minimal expense and effort, while risking your equipment by keeping it on the floor can be a huge detriment to your business should your office flood. Consider moving your data to the cloud to ensure protection no matter the weather!
4.) Play It Safe With A Disaster Recovery and Business Continuity Plan. Being prepared in case of an emergency is very important to ensure the safety of your business. Do you have a plan in place for continued operations after a disaster? Consider including in this plan where people would go, who should be called, and how to log in and access data remotely. Hopefully you will never need to use it, but having a simple plan in place will make an already stressful situation a lot easier.

Learn more about the cloud and download the FREE Cloud Readiness Assessment now, or contact Kristin Evans at (440) 349-4940 Ext. 612 for a consultation.

Blog Content to Help Drive Search Results

When you are trying to boost your website’s rankings in search engines like Google and Bing, SEO is important, but it is not the only part of the ranking algorithm. Quality content continues to reign supreme as a way to drive your search results and get your posts into the first page of results.

Quality Content
When creating a blog post, quality content is important. Your use of keywords and phrases combined with useful information that is unique to your site will help to drive results to your page. Embedded videos and images with useful tags also help to drive results to your site. Every time you create a new blog post, it adds content to your website and gives the engines one additional indexed page available to organic searches.

Establishes Authority
When your blog posts show that you are an authority in your field, your placement on the search engine rankings will increase. You could create a title for your post that is a commonly asked question. This means that every time a person types that question into a search engine, the first result could be your blog post about that specific topic.

Conversion of Traffic
When you create useful content, the visitors that find your website are more likely to become leads. They may sign up for your feeds, like your social media pages and subscribe to your newsletters. They may also post comments, which further boost your search engine rankings.

For more information about how World Synergy can help your organization increase rankings and SEO results with digital marketing support and strategy, contact Joanna Zinna at (440) 479-9818.

The Benefits of Moving Your Business to the Cloud

Cloud computing is a service that could save your business countless hours of time and considerable amounts of money on hardware, software, security and upgrade expenses. Rather than having to maintain your own hardware and software, you can upload your data to the cloud and enjoy the convenience of having someone else maintain the systems for you.

Pay As You Go
Cloud computing works on a pay-as-you-go model. You can gain access to software as you need it. Most of the software applications that your business uses are likely already in the cloud and available for you to use. By accessing them through the cloud, you only have to pay for the fees and space for the software, and you save money by only paying for what you need.

High-speed Connectivity
By hosting your data, applications and email service through the cloud, your business can enjoy faster processing and loading speeds. You can pay for the speed of data that makes the most sense for your needs. Off-site, highly secure servers mean that you do not have to worry about maintaining your own network servers or ensuring that they are up to date on the latest anti-virus software.

Connecting Many Devices
If your business uses the Internet of Things, you need plenty of space, and the cloud also provides top-notch security for devices. Cloud computing delivers high-quality services so that your devices will work with all types of apps.

Learn more about the cloud and download the FREE Cloud Readiness Assessment now, or contact Kristin Evans at (440) 349-4940 Ext. 612 for a consultation.